KuCoin is one of the world's leading digital asset exchanges, trusted by over 30 million users globally. In Australia, we are building something far bigger than a standard exchange — we're creating a multi‐vertical ecosystem that will evolve across regulated crypto, AUD rails, and future product lines that haven't hit the Australian market yet.
Our mission is simple: Move fast. Execute with precision. Dominate the market.
And we are doing this with a young, hyper‐intelligent team who share one aligned vision: to be at the forefront of the crypto revolution in Australia.
We operate as one unit — tight, collaborative, and relentlessly driven.
If you thrive in ambitious environments and want to build something historic rather than simply join a company... this will resonate with you.
Core Responsibilities Execute the Australian Marketing Plan
* Roll out pre‐ and post‐launch marketing activities.
* Coordinate KOL/influencer campaigns and partnerships.
* Manage PR agency relationships and launch‐related media output.
* Oversee digital campaigns including paid ads, social media, and email marketing.
* Localise global marketing materials and messaging for the Australian market.
* Organise launch events, activations, and PR stunts.
Assist in Project Management
* Track deadlines, deliverables, and priorities across teams.
* Maintain internal project management tools and reporting.
* Coordinate between compliance, product, legal, and global marketing.
* Prepare summaries, timelines, and execution plans for local leadership.
Vendor and Stakeholder Coordination
* Liaise with creative, media, and tech vendors involved in local campaigns.
* Ensure agency work aligns with brand guidelines and business timelines.
* Act as the operational point of contact for the AU C‐Suite and global teams.
Campaign Reporting and Analysis
* Monitor performance of all AU marketing activities.
* Report KPIs, engagement, and conversion metrics weekly.
* Optimise campaign execution based on data and feedback.
What we're looking for
* Hands on marketing operator who can work in a fast-paced environment.
* Clear communication skills with the ability to translate global messaging and strategies into locally relevant content.
* Strong organisational skills and attention to detail.
* Comfortable working directly with leadership in a high‐velocity environment.
* Able to attend events and represent KuCoin Australia professionally.
* Experience in fintech, financial services, or crypto is highly advantageous (strong consumer tech or high‐growth startup experience is also valuable).
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