Job Title
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Our company is seeking a Business Development Specialist to lead our New Business portfolio at Snapchat.
The Large Customer Sales team focuses on driving revenue by building and managing strategic partnerships with top-tier brands and agencies to help them expand their digital presence on Snapchat.
As a Business Development Specialist, you will act as a business owner to develop a market or market vertical. By partnering with your local Managing Director, enterprise leadership, cross-functional teams, and an account management team, you will be responsible for developing a go-to-market strategy for new business within the LCS portfolio.
Key Responsibilities:
* Developing a market or market vertical and owning quarterly and annual revenue goals, pipeline management, and growth of key target accounts
* Partnering with clients and agencies to educate them on best practices to deliver results
* Identifying, prioritizing, and securing business opportunities from a pre-agreed list of target clients across different industry verticals in Australia
* Developing metrics to measure the growth and performance of accounts and providing reports as needed
* Analyzing campaign performance statistics and recommending performance enhancements
* Articulating and updating clients on Snapchat products and developments
* Developing and implementing best practices for client interaction, sales, and services
* Ensuring that clients receive the highest level of sales and operational customer service
Requirements:
Skills and Qualifications:
* Create persuasive sales presentations using market trends and case studies
* Responsible for portfolio management and forecasts within Salesforce
* Experience working with performance-focused products on digital platforms, e.g., dynamic product ads, CAPI integrations, conversion lift testing
* In-depth knowledge of digital measurement frameworks, e.g., 3P tracking & attribution, 1P tracking + incrementality
* An ability to position Snap within the video ecosystem and target advertiser brand and performance budgets
* Ability to perform well in a highly dynamic, rapidly changing environment
* Excellent communication and presentation skills
* Ability to engage and partner with C-Level executives
* Proven track record of reaching and exceeding sales goals
* A passion for critical thinking and problem-solving
Minimum Qualifications:
* Bachelor's degree or equivalent years of experience
* 6+ years of experience in brand & performance advertising, media sales, and/or online advertising
* Experience with onboarding and scaling new business within a portfolio
* Experience working on DR/performance media campaigns across web/app and working with product-based dynamic ads