OVERVIEW
The Creative Strategist is the "Aesthetic Data Scientist" and the trusted creative lieutenant of Alf the Label. Occupying a vital seat at the intersection of high-level brand vision and aggressive growth data, you are the bridge between raw performance metrics and high-end visual storytelling.
You are a rare hybrid: an ex-media buyer who speaks the language of Ads Manager, but possesses the refined, high-end sensibility required to scale a global luxury brand. You will act as the strategic right hand to our Creative Director (CD)/Founder, immersing yourself in the Alf aesthetic until you are a seamless extension of her eye.
With a multi-million dollar marketing budget, you will engineer the visual assets that stop the scroll, protect our brand moat, and drive our ad account to new heights.
* Location: Fremantle Head Office (in-person role)
* Reports To: CEO/Founder
* Core Hours: Full Time, 37.5hrs per week, roster flexible as needed (core hours 9am -3pm)
* Culture and Extraordinary Benefits: Access to Alf's unique incentives program.
KEY RESPONSIBILITIES
CREATIVE PROXY AND VISION ALIGNMENT
* Strategic Right-Hand:Act as the artistic lieutenant to the Founder, learning her aesthetic direction so deeply that you can anticipate her vision and act as her proxy in creative reviews and on-set.
* Pre-Shoot Concepting:Collaborate directly with the CD to discuss all upcoming lifestyle shoots, ensuring the visual narrative is 100% on-brand before the production engine begins.
* Aesthetic Guarding:Alongside the CD, lead the creative direction for high-end lifestyle imagery and video, ensuring the "Alf Look" is never compromised while being optimised for performance.
PERFORMANCE CREATIVE AND AD ACCOUNT SCALING
* Creative Volume & Velocity:Own the creative roadmap for our multi-million dollar ad account. You are responsible for ensuring a high volume of fresh, "on-brand" concepts are ready for deployment.
* Iteration for Scale:Use data to identify winning ads and lead the strategy to iterate—testing new hooks and visual variations to aggressively scale the ad account while maintaining a high-end luxury feel.
* Testing Frameworks:Design and execute sophisticated creative experiments to prove which visual elements drive the highest ROI.
SOCIAL MEDIA ARCHITECTURE AND GROWTH
* Omnichannel Strategy:Develop high-impact content concepts for both the Alf the Label brand account and the Founder's personal channels, focused on both discovery and deep community engagement.
* Growth Scheduling:Manage a comprehensive social media calendar designed to attract new followers and nurture our existing tribe through platform-native storytelling.
* Community Intelligence:Translate raw insights from our community into polished, strategic content pillars that resonate with our target demographic.
LEADERSHIP AND CREATIVE BRIEFING
* Mentoring the Creator:Lead and mentor our in-house Content Creator, translating complex performance data and brand vision into precise, "production-ready" briefs and storyboards.
* Operational Synergy:Synchronise shoot schedules with our global inventory and launch calendar to ensure we have the right assets for every milestone.
QUALIFICATIONS AND EXPERIENCE
* Experience:Demonstrable experience in Performance Marketing, Creative Strategy, or Art Direction within a high-growth D2C or luxury brand.
* The "Ex-Media Buyer" Brain:Proven ability to navigate Meta/TikTok dashboards to find the creative story; you understand how creative fatigue impacts the bottom line.
* Scaling Specialist:A track record of using creative testing and iterations to successfully scale high-spend ad accounts.
* The "Luxury" Eye:A portfolio that demonstrates a sophisticated, high-end aesthetic alignment.
* Strategic Humility:You take pride in being a strategic extension of a Founder's vision, balancing data-backed opinions with brand-led direction.
CULTURE & EXTRAORDINARY BENEFITS
At Alf the Label, we believe that a high-performance brand is built by high-vitality people. We don't just offer a job; we offer a lifestyle-aligned career that respects your individuality, your health, and your life outside the office.
As a member of our Perth-based team, you will have access to the following unique incentives:
* The "Inclusive Calendar" (Flexible Public Holidays)
* The "Wellness & Vitality" Stipend
* "Alf Ambassador" Handbag Allowance
* "Bowie-Approved" Paw-ternity Leave
* Birthday Leave & Life Admin Mornings
* The "Founder's Library" Professional Growth Fund
* Excellence Rewards & Team Rituals
ABOUT ALF
Based in Fremantle, Western Australia, Alf is an award-winning contemporary accessories brand built on the philosophy that luxury, style, and function should never be mutually exclusive. While our heart is in Australia, our footprint is global; we have cultivated a dedicated international community, with the majority of our customer base now located throughout North America. What began as a focus on versatile motherhood solutions has evolved into a global movement that champions the multifaceted modern woman through every life stage—from career and travel to parenting and everyday adventures.
Guided by a commitment to slow fashion and attainable luxury, Alf combines premium materials with expert craftsmanship to create pieces built for a lifetime. Our multi-award-winning range, embodies our mission to simplify the complex journey of modern life. We are more than just fashion accessories, we are a design-led brand dedicated to ensuring women across the globe can carry themselves with confidence, ease, and effortless style.
HOW TO APPLY
Send your cover letter and CV to hello@alfthelabel.com.au and complete our 'vibe and fit' questionnaire.
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