Papinelle is a globally recognised sleepwear brand loved by women worldwide. Established in 2003 in Sydney. Papinelle has quickly become the go-to luxury sleepwear specialist in Australia and beyond, trading across ANZ, US, UK and UAE markets, running successful online DTC channels in each region. Also stocked in David Jones, Anthropologie, Victoria's Secret, Nordstrom and Saks, as well as an expanding retail footprint with its own eight stores, Papinelle continues to rapidly grow year on year.
As we continue to expand, we're seeking an experienced Senior Graphic Designer to join our in-house creative Marketing team. This is a hands-on role suited to a senior designer who thrives in a fast-paced fashion marketing environment and is passionate about crafting beautiful, effective brand visuals.
Responsibilities Creative & Design
* Conceptualise, design and produce on-brand assets across, EDMs, Websites (AU, NZ and US), Social media content, Paid media, Print and POS assets.
* Deliver on-trend, commercially strong designs that align with Papinelle's brand aesthetic.
* Develop creative ideas for campaigns, launches and always-on content, with a willingness to push boundaries while staying on brand.
* Edit video content for campaign launches, paid ads and social media.
Campaigns & Launches
* Collaborate closely with the Brand and Marketing Manager to develop look & feel documentsfor monthly collection launches.
* Execute all creative assets for launches across digital, retail and wholesale channels.
* Support retail activations, including window concepts, in-store signage and event collateral.
Brand & Collaboration
* Contribute to the development and maintenance of brand guidelines to ensure consistency across all touchpoints.
* Work collaboratively with wholesale, product and digital teams to support wider business objectives.
* Monitor competitor activity, industry trends, UX standards and creative best practices to inform design decisions.
Project Management
* Manage multiple projects simultaneously, ensuring deadlines are met without compromising quality.
* Own the post-production workflow by managing one direct report (an off-shore retoucher).
* Maintain organised files across all projects.
About You
* Experienced: 5+ years of experience in a marketing-focused graphic design role at senior level.
* Creative: Be a naturally creative person with great ideas and a drive to succeed. Creative mindset with a passion for storytelling through visuals and short-form content.
* Detail-driven: Have strong attention to detail as well as excellent written and verbal communication skills.
* Expert at: Adobe Creative Suite, Figma and Canva skills.
* Proactive & reliable: You take ownership, anticipate needs and follow through
* A strong communicator: Comfortable working across creative, digital, and external teams
* Collaborative & fast paced: Ability to work collaboratively, manage multiple projects and meet deadlines in a fast paced industry.
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