OverviewHigh-Impact Opportunity in a Leading Digital EnvironmentCollaborative Culture with Room to GrowAbout Our ClientThis Australian company operates in the lifestyle and accessories space, offering products designed for both everyday use and active environments.
With a presence across multiple sales channels, it focuses on delivering practical, stylish solutions that balance performance with visual appeal.
The business is known for its commitment to quality and customer satisfaction, serving a broad audience through retail and wholesale avenues.Job DescriptionSEO Strategy & ExecutionDesign and implement robust SEO strategies to drive organic traffic, improve search rankings, and boost conversionsIdentify and pursue high-value content opportunities to support long-term SEO growthContinuously monitor, test, and refine SEO tactics to align with evolving search engine algorithmsConduct in-depth keyword research and audience segmentation to uncover growth potentialCollaborate with content creators to develop SEO-driven articles, videos, and AI-powered toolsStrengthen domain authority through strategic link-building and outreach campaignsBenchmark against competitors by analysing their SEO performance, content, and backlink profilesTrack and report on key SEO metrics including organic traffic, CTR, keyword rankings, and conversion ratesGoogle Ads ManagementDevelop and manage high-performing Google Ads campaigns across Search, Display, Shopping, Video, Performance Max, and YouTubeWrite persuasive ad copy and design visually engaging creatives tailored to target audiencesImplement smart bidding strategies to maximise ROI and campaign efficiencyMonitor campaign performance and make data-driven optimisationsSet up and manage conversion tracking (form submissions, add-to-cart, purchases) using Google Tag ManagerAnalyse KPIs such as CPA, ROAS, CTR, and Quality Score to evaluate campaign successForecast performance and provide regular progress updates to stakeholdersCross-Functional Collaboration & UX OptimizationWork closely with internal teams to build and optimise landing pages for better user experience and conversionSupport the creation of educational and promotional content that drives engagement and salesTechnical Skills & ToolsProficiency in Google Ads, Google Analytics, Google Tag Manager, and Google Search ConsoleStrong understanding of ecommerce platforms including Shopify, Amazon, and eBaySkilled in graphic design tools such as Canva and Adobe Creative SuiteUp-to-date knowledge of digital marketing trends, SEO best practices, and Google algorithm updatesThe Successful ApplicantDegree-qualified in Marketing or a related field2-5 years of hands-on experience in SEO and digital advertisingAnalytical mindset with a passion for data and performance insightsDetail-oriented, accountable, and self-motivatedExcellent communicator with solid writing and verbal skillsProven track record of growing and optimising websites through SEOA creative thinker who blends technical expertise with strategic visionA collaborative team player who thrives in a fast-paced environmentWhat's on OfferCompetitive salary packageSupportive team culture within a small-sized organisationOpportunities to work on innovative projectsProfessional developmentIf you're ready to take on an exciting role as a Digital Marketing Specialist and make a difference in the life science sector, apply now to join this innovative team!
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📌 Digital Marketing Specialist
🏢 Michael Page Australia
📍 Canberra