Avec Amour is a luxury lingerie brand serving customers globally. We are scaling aggressively through paid social — particularly Meta — and we are looking for a performance-driven Creative Marketing Manager to lead our creative testing engine. This is not a “post and hope” marketing role. This is about building a machine that systematically tests, optimizes, and scales winning creatives. If you understand that great ads are engineered — not guessed — this role is for you W hat you'll own 1. Meta Creative Testing & Scaling Lead the entire creative testing process inside Meta Ads Manager Launch structured testing campaigns weekly Analyze performance metrics (CTR, hook rate, thumb stop ratio, CPA, ROAS) Kill underperformers quickly and scale winners decisively Continuously refresh creative angles to avoid fatigue 2. UGC & Creator Pipeline Source and recruit high-quality UGC creators Write clear, performance-driven briefs Manage creator deliverables and timelines Ensure a steady weekly flow of fresh ad creatives 3. Performance Analysis & Optimization Deliver weekly performance breakdowns with clear insights Identify patterns in winning hooks, formats, and messaging Turn data into actionable creative direction Work directly with the Founder to align growth strategy Your performance will be measured by results — not activity. Requirements You Are: Someone who has 3–5 years in digital marketing and done with roles where someone else makes all the calls Highly confident inside Meta Ads Manager Genuinely excited by fashion, lingerie, and brands with a point of view Fast. Decisive. Comfortable killing an underperforming ad without losing sleep over it You are not: A social media manager who also "does ads" Looking for a role where someone tells you what to test each week Tools & Technical Requirements: Core Tools: Meta Ads Manager Instagram & Facebook ad ecosystems CapCut (or similar video editing tools) Later (or similar scheduling tools) Bonus Experience With: Klaviyo Motion / Atria AI creative tools (e.g., Nano Banana, Sora, Pippit) Adobe Photoshop Benefits Compensation & Working Setup Full-time, fully remote Some overlap with Melbourne (AEST) required for weekly check-ins Direct reporting line to the Founder