Location: Sydney (Hybrid / Field-based)
Company: Icy Spicy Foods / Indiana Cones (Wholesale Division)
About Icy Spicy
Icy Spicy is one of Australia's fastest-growing premium dessert and food brand, redefining artisan style ice creams, gelato & desserts for a multicultural market. The brand now operates across NSW, QLD and VIC, with global expansion underway.
Icy Spicy has been featured in The Sydney Morning Herald and The Age for its unique concept, growth story and innovation in the food space. Having built a strong retail and franchise footprint, we are now entering our next phase of growth by expanding into the wholesale B2B market.
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The Opportunity
We are seeking an experienced B2B Sales Manager to lead and scale our wholesale gelato, ice cream and dessert business across cafés, restaurants, dessert venues, hospitality groups and foodservice partners.
This is a field-based, high-impact role suited to someone who thrives on opening doors, building relationships and driving volume growth.
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Key Responsibilities
* Build and execute a B2B wholesale sales strategy from the ground up
* Acquire and manage wholesale accounts including cafés, restaurants, dessert bars, hotels, caterers, corporates and distributors
* Drive new business, repeat orders and long-term partnerships
* Conduct tastings, product demos and on-site meetings
* Negotiate pricing, volumes and commercial terms
* Work closely with production and operations to ensure consistency and scalability
* Represent the brand at industry events and trade opportunities
* Provide market insights to support product development and packaging formats
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What We're Looking For
* 5+ years' B2B sales experience in foodservice, FMCG, dairy, gelato, ice cream, or hospitality supply
* Proven ability to win new accounts and grow territories
* Strong network within hospitality or foodservice (highly regarded)
* Commercially driven with strong negotiation skills
* Self-motivated and comfortable working in a fast-growing, entrepreneurial environment
* Valid Australian driver's licence and own car (essential)
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What We Offer
* Attractive base salary + uncapped commissions
* Opportunity to shape and lead a national wholesale channel
* Work with a media-recognised, fast-growing brand
* Direct access to the decision-makers
* Long-term career growth as the wholesale division scales