Job Description
Are you passionate about driving results through data and digital strategy? In this pivotal role, you'll lead the charge in crafting and executing performance driven marketing campaigns that deliver real impact.
As a digital marketing analytics expert, you'll harness data to fine tune targeting, measure success, and continuously optimise performance. Your work will directly fuel lead generation, customer acquisition, and conversion growth, maximising ROI and shaping the future of our marketing efforts.
Responsibilities:
Utilise platforms such as Google, META Ads and other digital channels to effectively reach target audiences
Ensure successful planning, execution and optimisation for key traffic KPIs via digital channels
Implement lead generation strategies
Manage budgets and campaigns across all digital channels to drive robust return on investment
Manage digital prospecting and remarketing campaigns
Implement A/B testing and conversion rate optimisation
Work closely with broader Marketing team to share funnel conversion improvement ideas, feedback & present results
Stay updated with the latest performance marketing trends and technologies
Prepare detailed reports on campaign performance and budget utilisation providing actionable insights and recommendations for future initiatives
Requirements:
A minimum of 3 years of experience in digital performance or a related field
Experience in building effective marketing strategies in PPC, SEO, paid social media or other digital channels
Demonstrated experience in campaign and channel analysis and reporting including Google Analytics
Excellent analytical and problem solving skills and able to leverage data, metrics, analytics, and consumer behavior trends to drive actionable insights & recommendations
What We Offer:
Culture: you will be employed by an inclusive company that offers a team culture like no other in the industry
Individualised Learning & Development pathway options
Access to 'LinkedIn Learning' for ongoing skills development
Exclusive Staff Discounts
Travel Discounts
Corporate Health Discounts
Mental Health Support and Employee Assistance Program
Social: Regular awards nights, social team-building and industry events
Giving Back: Corporate Social Responsibility program supporting nominated charities
Sustainability: The protection of our environment is essential to the future of tourism
We are an Equal Opportunity Employer and encourage all suitably qualified applicants to apply, including Aboriginal and Torres Strait Islander People and people from racial, ethnic, or ethno-religious minority groups and people with disability
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