Add expected salary to your profile for insightsAt Aspire Early Education & Kindergarten, we pride ourselves on delivering exceptional childcare services throughout Melbourne and its surroundings. Established in Victoria in 2017, we’ve grown to 30 centres and are on track to open 10–15 more in 2025. With continued expansion across Victoria and Western Australia, now is the perfect time to join our dynamic Marketing Team.We are looking for a Part-Time Paid Media Specialist for a 6-month contract to support our national growth. If you are an energetic, forward-thinking, and results-driven individual with a passion for paid search advertising (SEM), and thrive in a fast-paced, collaborative environment, we invite you to join our team. Play a key role in driving enrolments, increasing brand visibility, and contributing to our continued success in the childcare industry.What You’ll DoManage and optimise paid search campaigns across Google Ads (Search, Display, Performance Max) and paid social campaigns (Meta ads) and to drive high-quality leadsLaunch geo-targeted and new centre campaigns to support enrolments and increase brand awareness.Conduct keyword research, adjust bidding strategies, and refine audience targeting to maximise ROI.Monitor performance metrics like CPL, CTR, ROAS, and conversion rates using Google Analytics and Tag Manager.Run A/B tests on ad copy, landing pages, and strategies to enhance campaign performance.Work closely with the marketing team to align campaigns with national events, local needs, and brand goals.Ensure all ad content meets Aspire’s brand standards and resonates with our target audiences.Deliver actionable insights and recommendations to continuously improve paid media outcomes.About You3–4 years’ experience in paid media, managing Google Ads (Search, Display, Performance Max) and Meta Ads campaignsStrong understanding of CPL, ROAS, CTR, CPA, and performance optimisationConfident using GA4, Google Tag Manager, and Meta Business Suite for tracking and reportingExperience running A/B tests and refining campaign strategies based on data insightsKnowledge of LinkedIn Ads and understanding of SEO/organic social for cross-channel supportExcellent communication skills and ability to work collaboratively across marketing teamsWhy Aspire?Up to 50% childcare discount at any Aspire Early Education Centre24/7 Employee Assistance Program (EAP)Paid birthday leaveMonthly team lunches and regular social initiativesGenuine opportunities for career development and progressionJoin a supportive, values-led culture with a people-first focusAt Aspire, we’re committed to creating a safe, inclusive, and empowering environment for all children and employees. We strongly encourage applications from Aboriginal and Torres Strait Islander peoples, people with disability, and those from culturally and linguistically diverse backgrounds.Aspire Early Education has zero tolerance for child abuse and a strong duty of care to protect children in both physical and digital environments.Unlock job insightsSalary match Number of applicants Skills matchYour application will include the following questions:Which of the following statements best describes your right to work in Australia? How many years' experience do you have as a Paid Media Specialist? Which of the following online advertising methods do you have experience with? Do you have experience with Search Engine Marketing (SEM)?At Aspire Early Education & Kindergarten, we strive to provide high quality education and care, delivered by professional passionate educators. Each child’s journey is unique, and we tailor every early childhood journey to each child’s individual needs.We pride ourselves on delivering exceptional childcare services throughout Melbourne and its surroundings, and at our first centre in WA, Baldivis. Established in Victoria in 2017, we currently have over 27 operational centres and have a pipeline of a further 30 centres to be rolled out over the next 2-3 years.Join our team and be a part of our journey!At Aspire Early Education & Kindergarten, we strive to provide high quality education and care, delivered by professional passionate educators. Each child’s journey is unique, and we tailor every early childhood journey to each child’s individual needs.We pride ourselves on delivering exceptional childcare services throughout Melbourne and its surroundings, and at our first centre in WA, Baldivis. Established in Victoria in 2017, we currently have over 27 operational centres and have a pipeline of a further 30 centres to be rolled out over the next 2-3 years.Join our team and be a part of our journey!To help fast track investigation, please include here any other relevant details that prompted you to report this job ad as fraudulent / misleading / discriminatory.Featured jobsDigital Marketing Manager2d agoSenior Paid Media SpecialistADME3d agoDigital MarketerAdmedia Australia3d agoResearching careers? Find all the information and tips you need on career advice.
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