Destination Marketing Lead
This role offers an exciting opportunity to lead a passionate team dedicated to telling the region's extraordinary stories and delivering campaigns that inspire visitation and engagement.
You will be working with partners to drive visitor growth, manage marketing campaigns, and bring the stories of K'gari (Fraser Island), Hervey Bay, and the Fraser Coast to life.
* Key Responsibilities:
* Develop comprehensive marketing strategies, translate them into actionable steps, and measure outcomes.
* Lead digital marketing initiatives, including social media management, website optimization, content creation, SEO, and analytics.
* Cultivate strong relationships with internal and external stakeholders, including tourism operators, government agencies, industry bodies, and other organizations.
* Manage projects from concept through to implementation and evaluation, ensuring successful campaign execution and stakeholder satisfaction.
* Foster a creative and dynamic work environment, inspiring team members to deliver innovative marketing solutions.
This is your chance to make a real difference in a dynamic industry. You'll be part of a team dedicated to delivering campaigns that inspire visitation and engagement, while contributing to regional economic growth.
About this Opportunity:
This senior leadership role requires a proven track record in destination marketing, strategic planning, and project management. If you're a motivated and results-driven individual with a passion for storytelling and driving business growth, this could be the ideal opportunity for you.
What We Offer:
We offer a dynamic work environment, opportunities for professional growth and development, and a competitive compensation package.