Job Title: Asia Marketing Communications Specialist
About the Job
We are seeking a highly skilled and experienced Marketing Communications Specialist to join our team. The successful candidate will be responsible for planning, developing, and executing integrated marketing communication strategies that support brand awareness, lead generation, and customer engagement across Asia.
This role will work closely with regional teams to ensure campaigns are tailored to cultural and market-specific needs while maintaining brand consistency. The ideal candidate will have excellent project management and coordination skills, as well as strong written and verbal communication skills in English.
The key responsibilities of this role include:
* Developing and executing marketing communication plans tailored for key Asian markets (e.g., SEA, Greater China, India, Japan, Korea, Taiwan).
* Localizing global campaigns and content, ensuring cultural relevance and market alignment.
* Managing digital and traditional marketing channels (e.g., email marketing, social media, PR, events).
* Collaborating with product, sales, and country marketing teams to create impactful product messaging.
* Coordinating media relations, press releases, and influencer engagement.
* Monitoring campaign performance metrics, preparing reports, and optimizing future campaigns.
* Ensuring brand guidelines are followed across all external communications.
* Supporting regional events, webinars, tradeshows, and sponsorships.
* Liaising with agencies, translators, and vendors for marketing collateral production and distribution.
Requirements
To be successful in this role, you will need:
* A Bachelor's degree in Marketing, Communications, Business, or related field.
* At least 5 years of working experience in marketing communications, preferably in a regional/APAC role.
* Strong understanding of Asian markets, cultures, and consumer behavior.
* Experience in digital marketing tools (e.g., CRM, email platforms, social media management).
* Excellent written and verbal communication skills in English, Malay; Mandarin is a plus to communicate with Mandarin-speaking counterparts.
* Strong project management and coordination skills.
* Able to work across time zones and collaborate with cross-functional teams.
Additional requirements include:
* Experience in industrial sectors, particularly heating elements, electrical systems, or automation control industries is strongly preferred.
* Translate complex technical product information about thermal loop solutions into compelling marketing messages for industrial customers.