About the role
We’re looking for a Senior Director, Personalisation & Marketing Technology to lead a bold, multi-year strategy that will redefine how we engage with our customers. This is a pivotal leadership role driving innovation, advanced data analytics, and technology to deliver hyper-personalised experiences that increase loyalty, retention, and revenue.
As the Senior Director of Personalisation & Martech, you’ll lead the transformation of how Optus connects with its customers—building smarter, data-led experiences that are timely, relevant, and meaningful. This is a highly strategic and hands-on role, responsible for designing and delivering a multi-year roadmap that embeds personalisation capabilities across teams, platforms, and customer touchpoints.
What you'll be doing
* Strategic Program Leadership - Define and lead the personalisation transformation strategy, collaborating with senior stakeholders across marketing, tech, and operations to ensure seamless execution and alignment with business goals.
* Customer-Centric Personalisation - Drive a data-led approach to customer engagement using AI/ML and behavioural insights to create tailored journeys across digital and assisted channels—improving satisfaction and reducing churn.
* Technology, Data & Martech Enablement - Oversee the development and optimisation of Martech platforms and personalisation tools, ensuring they integrate effectively into existing systems and elevate the customer experience.
* Cross-Functional Influence & Change Leadership - Act as the link between technical and commercial teams. Champion a culture of innovation and customer-first thinking, while leading change and capability uplift across the organisation.
* Performance, Analytics & Optimisation - Establish clear KPIs to measure success and enable continuous improvement. Use customer insights, A/B testing, and performance data to refine strategies and maximise commercial outcomes.
* People & Budget Management - Lead a high-performing team and manage a significant transformation budget, ensuring cost efficiency while unlocking revenue growth through enhanced engagement and retention.
About You
You’re a strategic thinker and delivery-focused leader, passionate about using data and technology to improve customer experiences. You’ve led major transformation programs in industries with large, multi-channel customer bases—such as telco, financial services, utilities, or retail—and know how to bring together people, platforms, and insights to create lasting change.
You’ll bring
* A bachelor’s degree in Business, IT, or a related field—or equivalent experience in delivering enterprise-scale transformation.
* Extensive experience in senior leadership roles and budget management.
* A proven track record delivering large-scale programs focused on personalisation, customer experience, Martech, or data-driven strategy.
* Strong commercial acumen and deep understanding of how customer engagement drives business outcomes.
* Advanced skills in data analytics, AI/ML, personalisation platforms, and marketing technology ecosystems.
* Experience leading cross-functional teams and influencing senior stakeholders.
* A pragmatic leadership style with the ability to inspire change, coach others, and create momentum for new ideas.
Perks we love at Optus
* 3 days in the office, 2 days remote – with flexible hours to suit!
* Inclusive paid parental leave, up to 16 weeks for the primary care giver
* All Optus employees have access to resources, webinars and support via the ‘Parents at Work portal’
* Own your own growth by accessing an extensive online and facilitator led learning catalogue.
* Connect at work through our employee-led volunteer groups: Culture Connect, Elevate Women, Disability Network, Express Yourself (LGBTQIA+), United Veterans, Yarn Network, Wellbeing Network and Young Professionals.
* Vibrant campus life, variety of facilities including restaurants, cafes, gymnasium, GP, and post office
* Free Optus bus from Macquarie University Metro Station (every 6-8 minutes); morning and afternoon!
Keen to see what it’s really like to work at Optus? Search #OptusLife on LinkedIn to go behind the scenes!
At Optus, we are strengthened by others and that means valuing diversity and saying ‘yes’ to embracing individual differences. We are committed to ensuring that our application process provides an equal employment opportunity to all job seekers, including individuals from diverse gender, cultural and linguistic backgrounds, individuals with a disability, individuals identifying as being part of the LGBTQIA+ community, individuals who may have served in the armed forces or who identify as Aboriginal and/or Torres Strait Islander. We also want to do our best to make our recruitment process inclusive. If you require any adjustments or accessibility support to participate fairly and equitably in the recruitment process, please email AccessibleRecruitment@optus.com.au or call 1800 309 170. We're here to help. When you contact us, please advise your preferred method of contact and we will be in touch within 48 hours.
For more information on Diversity, Inclusion & Belonging at Optus, please visit
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