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Strategic marketing expert

Geelong
beBeeMarketing
Posted: 17 August
Offer description

Job Opportunity

We are seeking an experienced Senior Marketing professional to join our marketing team.

About the Role

The successful candidate will work collaboratively with business units to plan, develop, implement and evaluate marketing strategies and campaigns which support business objectives.

Key Responsibilities:

* Provide proactive and responsive strategic and tactical advice, identifying and managing reputational issues, risks and opportunities.
* Work collaboratively with clients and stakeholders to fully understand initiatives, issues and implications, and ensure communications support business objectives in line with organizational values.
* Manage project resources to provide support to deliver high quality marketing advice and activities across a range of projects to the business units.
* Look for opportunities to improve communications tools and channels, including building communications capability within the organization.
* Plan, develop, implement and evaluate targeted 'through–the–line', evidence–based marketing campaigns in line with business objectives and priorities including behaviour change, awareness and promotional campaigns.
* Manage external suppliers such as creative, media buying, graphic design, print and direct marketing agencies to ensure delivery of marketing and communications activities.

Requirements:

* Tertiary qualification in Marketing or related field.
* Ability to synthesise complex material and issues to develop a clear strategic direction supported by key messages and an appropriate mix of marketing channels and activities.
* Experience in identifying risks or non-compliance and escalate recommendations.
* Strong command of marketing communication techniques and knowledge of managing multi channel marketing communication activities.
* Proven experience in managing marketing communication campaigns.
* Strong ability to plan and manage workflow and budget, with excellent attention to detail.
* High social awareness – ability to understand motivational drivers of different audiences and demonstrate an understanding of both business and communication needs.
* High level of knowledge and expertise in the systems and regulations governing the function, and of the industry and discipline.

Working with Us

At our organization, our goal is for every employee to feel connected, safe, and valued within their team. We believe that a diverse workforce is essential for delivering the best outcomes for the community. We strongly encourage applications from all individuals, including those from diverse cultural and linguistic backgrounds, and individuals of all sexualities and genders.

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