Performance Director (Advertising Agency)
Performance Director (Advertising Agency)
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Recruitment Director | Trusted Recruitment Partner for the Marketing & Advertising Industry in Melbourne
Why work with this Agency?
* 2 days WFH, 3 days in a buzzing, collaborative office.
* Join an award-winning agency delivering real results through data-driven creativity.
* Easy commute—our office is minutes from major public transport.
* You’ll drive high-performance media strategies with real commercial impact.
* Work with a values-led leadership team that champions transparency and trust.
* Be the driving force behind campaigns that deliver for Australia’s top brands.
* Enjoy autonomy, creativity, and high-impact ownership across Paid Media.
* Culture-first team: wellness perks, team lunches, and a no-ego environment.
* Strategise across the full performance funnel—from search to social to programmatic.
* We back bold ideas and give you the space to grow your vision and your team.
About the Role
We’re on the hunt for a commercially-minded Performance Director to lead our Paid Media function across Search, Social, and Programmatic. This role is perfect for someone who thrives at the intersection of strategy, execution, and client service. You’ll lead a team of channel specialists, craft performance marketing strategies that drive ROI, and serve as the performance lead on key accounts. You'll be hands-on with platform strategy and execution, while also mentoring talent, influencing agency best practices, and partnering closely with creative, data, and client teams to deliver integrated, high-impact results.
Strategic Leadership & Channel Excellence
* Define and implement best-in-class performance strategies across Google, Meta, and Programmatic platforms.
* Lead campaign structure, audience segmentation, smart bidding, and creative testing across SA360, Meta Ads Manager, DV360, etc.
* Drive continuous improvement through performance audits, testing frameworks, and platform innovations (Performance Max, Advantage+ Shopping, CTV).
* Partner with data/analytics teams to optimise tracking, measurement, and reporting workflows.
Client Growth & Commercial Performance
* Act as the senior media lead for priority clients—owning strategy, execution, and outcomes.
* Identify growth opportunities within accounts and collaborate on cross-sell/upsell initiatives.
* Build integrated media plans aligned with client budgets, targets, and seasonal trends.
* Monitor commercial performance and ensure accurate scoping, delivery, and profitability.
* Lead a growing team of Paid Media Specialists and ensure top-tier campaign delivery.
* Drive platform training, capability development, and continuous learning across your team.
* Promote strong cross-functional collaboration between media, creative, tech, and account teams.
* Champion operational excellence through QA, governance, and platform compliance.
* Deep knowledge of Google Ads, Meta, and programmatic platforms (DV360, TTD, Amazon DSP).
* Experience building full-funnel media strategies and aligning creative with channel strategy.
* Strong understanding of attribution, incrementality testing, and marketing mix modelling.
* Analytical mindset—fluent in GA4, Looker Studio, and automated bidding/optimisation platforms.
Required Experience
* 7–10 years in performance media across Paid Search, Paid Social, and Programmatic.
* Demonstrated ability to lead accounts, teams, and media strategies in a fast-paced agency setting.
* Strong track record of client growth, media innovation, and performance delivery.
* Experienced in presenting to senior clients, building media plans, and leading QBRs.
* A people leader—comfortable coaching teams, guiding platform education, and growing capability.
Yugal Bhatia ( Yoogle )
**********************************
Not quite the right fit?
If this role doesn’t feel like the perfect match, don’t worry — I’m hiring for other Marketing & Advertising positions too. Check out all current openings here -
Seniority level
* Seniority level
Director
Employment type
* Employment type
Full-time
Job function
* Job function
Advertising
* Industries
Advertising Services
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