**Digital Content Delivery/Conversion Manager**(12 months Fixed Term Agreement)**
**See yourself in our team**
Within Business Banking (BB) the Digital Banking Domain is responsible for managing, improving and transforming Small Business, Corporate and Institutional banking platforms. The digital platforms we leverage include the CommBank app, NetBank, CommBiz and CommBiz Mobile.
**Do work that matters**
This role is responsible for delivering targeted and personalised messages for business customers in the CommBank App and NetBank. From driving education, feature awareness, and digital adoption to enabling cross-sell and conversion, you'll deliver a diverse range of targeted experiences tailored to our small business customers.
To be successful in this role, you'll bring strong data and Adobe Experience Manager (AEM) delivery experience, thrive in an agile, collaborative team and bring a proactive and hands on approach to your work. You'll work alongside a cross-functional Squad of Digital Journey Optimisation Managers, copywriters, content strategists and digital producers who partner with stakeholders to create seamless and impactful digital experiences.
**On any given week you'll**:
- Manage the end-to-end delivery of key digital campaigns from ideation, hypothesis creation, creative execution, identifying success metrics and outcomes, to execution, post-live testing, monitoring, reporting and analysis.
- Drive the creation and end-to-end delivery of real-time behavioural targeting and personalisation initiatives, designed to engage and empower our business customers.
- Collaborate with data, marketing and digital partners to define, develop and optimise digital customer journeysCreate digital behavioural segments for campaigns using Adobe Experience Platform and Adobe Analytics
- **We are interested to hear from people who have**:
- Proven experience delivering personalised experiences using AEM, and strong working knowledge of Adobe products (Adobe Analytics essential)
- A clear customer focus and passion for improving the financial wellbeing of our customers
- Strong communication, influencing and negotiating skills with proven stakeholder management experience
- Proven ability to identify new business opportunities and deliver and own a strategy from inception through to execution.
- Hands on experience with conversion optimisation platforms (such as Pega, Adobe Target and Adobe Audience Manager)
- Risk Mindset - all CommBank employees are expected to proactively identify and understand, openly discuss and act on current and future risks.
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Advertising End Date: 15/06/2025