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Manager, anz creative strategy - uber advertising

Sydney
UBER
Advertising
Posted: 15 May
Offer description

About The Team

Creative Studio is Uber’s in‑house agency, dedicated to helping premium brands tap into cultural moments that inspire deeper consumer connections. By crafting rich storytelling and immersive experiences across the Uber and Uber Eats ecosystems, we reach an audience that prioritizes IRL experience over passive consumption. We partner with brands to build culture‑first campaigns that are seamlessly integrated into the user journey—both digitally and through physical activations—ensuring every interaction surprises, delights, and leaves a lasting impression.


About The Role

The Manager, Creative Strategy will lead the in‑market Creative Strategy function to support the ANZ Advertising Sales and Agency Partnerships teams. They will be responsible for evaluating the creative opportunity for their local sales team, developing a bold strategic vision to unlock it, and executing that vision to drive shared business results on behalf of the Creative Studio. The Manager, Creative Strategy will also operate as the senior‑most client‑facing Creative Strategist across the ANZ market, serving as the face of the Creative Studio in top accounts, partnership pitches, and executive‑level client meetings.


What You’ll Do

* Team Oversight: Serve as lead in‑market Creative Strategist, championing creativity in advertising on Uber.
* Business Ownership: Set Creative Studio growth goals and develop a comprehensive strategy to ensure they are achieved. Commercialize the ANZ Creative Studio offering, manage team pipeline, and strategically allocate resources to meet or exceed shared revenue targets.
* Creative Standards: Set the standard for ANZ by delivering best‑in‑class, insights‑led pitches that pay out against client briefs. Develop repeatable creative solutions that make it easy for advertisers to understand how they can achieve their business goals with Uber Advertising.
* Scaled Solutions: Partner with cross‑functional teams to build compelling, category‑specific commercial packages that maximize business outcomes for advertisers during key seasonal and cultural moments.
* Upstream Education: Partner with sales leadership to develop a framework for facilitating upstream client and agency education that will help your team get ahead of the brief and work side‑by‑side with key brand and creative stakeholders to co‑develop award‑worthy creative partnerships.


Basic Qualifications

* 10+ years of experience in brand strategy
* Proven track record in Advertising


Preferred Qualifications

* Strategic Storytelling: Proven ability to take complex, new‑to‑market ad products and turn them into simple, high‑impact narratives that clients want to buy.
* Team Leadership: Experience managing and mentoring a team of strategists, focusing on clearing roadblocks and helping them hit revenue targets.
* Executive Presence: Comfortable being the lead voice for the Creative Studio in high‑stakes meetings with senior client stakeholders and agency partners.
* Commercial Intuition: A strong gut feel for the advertising industry across different categories (CPG, Tech, etc.) and how to map brand goals to platform solutions.
* Operational Resilience: An intrapreneurial mindset—someone excited to build processes from scratch and stay effective in a fast‑changing environment.
* Data‑Driven Creativity: Skilled at digging into consumer insights and platform data to find the why behind a creative concept.
* Upstream Strategic Thinking: Experience in proactive planning—moving beyond the immediate brief to develop long‑term frameworks for client and agency education.
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