**What's the role?**
Reporting to the GM Growth - Platform you will be accountable for the delivery of the Platform Business marketing strategy and integrated B2B marketing plan, featuring a full calendar of activities across the marketing mix.
- Lead and shape the marketing team through the transition to our new Platform Business, while meeting existing key business objectives in the near term
- Lead, design, deliver and manage the brand and marketing strategy and execution for the Platform Business.
- Develop key team processes within the broader business to enable optimal transition and positioning of the marketing team in the new Platform Business
- Drive top line growth through marketing channels while managing marketing budget, meeting ROI and reporting requirements.
- Lead the identification, evaluation and development of customer segmentation and insights and value propositions (brand and demand) that optimise marketing outcomes
- Design and deliver marketing communications programs to move customers through the marketing funnel and customer lifecycle to drive brand and commercial outcomes
- Oversee all marketing communications (creative & content) for all owned, paid and earned media, leveraging digital and print media options
- Identify and lead the delivery of initiatives that optimise marketing capability and return, including martech enablement
- Oversee the marketing operations team, strategy, processes and martech stack for all B2B communications
- Develop and manage complex key stakeholder and vendor relationships both internal and external to ensure that marketing plans and communications are aligned to business priorities and objectives
- Lead, inspire and develop a team
**About you**
- 10+ years marketing experience preferably in a B2B and/or digital media industry
- Customer and digital obsessed
- Strong commercial experience in B2B marketing, lead generation, and deep knowledge of digital marketing channels and experience working with multi-functional teams
- Passion for outcomes, metrics, strategic analysis and data driven decision making
- Strong experience across marketing disciplines, particularly relationship marketing, martech and operations, content strategy and digital marketing
- Demonstrated skills in managing complex processes with multiple business owners
- Exceptional stakeholder management and communication skills
- Experience leading, managing, developing and motivating a team with a variety of skill sets and experience.
- Results-driven, strong commercial acumen and technically capable
- Tertiary qualifications in Marketing or Communications
- Experience in corporate organisations is highly desirable
**News Benefits**
News Benefits is our way of saying thank you to our people for their valued contribution to News, our audiences, clients and communities. Thanking them for the great things they do daily, for the greater good of Australia. Our benefits include:
- ** Exclusively ours** - Access to publications and products from across the News Corp family
- ** Health & wellbeing** - Advice, support and facilities for healthy minds and bodies (including an onsite gym at our Adelaide, Brisbane & Sydney offices)
- ** Time off**:
- News offers a range of leave options to support your personal needs and moments that matter in life: Parental leave, Birthday leave, Volunteer leave, Career break and Compassionate leave.
- ** Helping you grow** - Development opportunities (including diversity and inclusion - focused education series) and recognition
- ** Financial wellbeing** - Support on making the most of your money
- ** Perks & discounts** - Exclusive offers across a range of products and services
- ** Giving back** - Make a difference to our communities
- ** Inclusive workplace benefits & facilities** - join an employee resource group, get access to multi-faith quiet rooms or utilise our parents rooms
**Who are we?**
We are Australia's number one and most influential media organisation with more than 150 prestige brands across news, sport and lifestyle. Each month more than 17 million Australians choose to consume news and information from our digital and print products - more than any other media group in Australia.
**What do I do next?**
- We know that diversity strengthens our teams and newsrooms as we seek to tell stories that represent the diverse communities of Australia that we serve. Our people make us unique and we all have a story. We encourage people of all ages, backgrounds, races, cultures, religions, sexual orientations, abilities and gender identities to apply. Inclusion is important to us and we want everyone at News to bring their whole-selves to work. If you require any accommodations or adjustments throughout the recruitment process, or would like to outline which pronouns you prefer, please feel free to let us know._