Position Overview
We're looking for a talented Senior Copywriter to join Chemist Warehouse's Digital Experience team within the Content stream. In this role, you'll play an integral role in the content ideation, planning and creation of editorial content for our new in‑house blog – a destination where we bring to life stories across Beauty, Health and Wellness. You will work alongside the Content Manager as the voice for the channel: bringing creativity, trend‑led and strategic insight to curate conversations of product discovery that resonate with our Chemist Warehouse community.
Responsibilities
* Leading of the production of article copy, in‑house photography and the design of blog article content and assisting in the channel management of article programming.
* Actively contributing to the content ideation and planning of blog article programming for the channel, ideating content ideas that align with the channel strategy and commercial objectives of the business and our suppliers.
* Produce engaging product‑led trend‑driven blog articles, to educate and inspire our customers through conversations of product discovery – ensuring every story aligns with our brand voice.
* Pitch creative, culturally relevant content ideas – keeping a pulse on culture, language trends and coming up with article concepts that our community wants to read.
* Develop clear, impactful and engaging copy that brings to life Chemist Warehouse's brand voice and vision across our blog, website and digital marketing channels.
* Collaborate with Digital Marketing & Activations to ideate brand stories for our suppliers, striking a balance between meeting brief requirements and alignment Chemist Warehouse's brand direction, tone of voice and the content strategy of the channel.
Building relationships with stakeholders across the business to gather insights to inform article concepts based on product trends, data and analytics, or customer needs.
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