At Vic Roads the work you do has real impact.
Our work connects people and communities.
We keep Victorians moving safely and smoothly today and help them be ready for tomorrow.
Vic Roads empowers our people to learn and grow– focusing on impact and innovation.
We reflect the diversity of Victoria and foster clever thinking to keep you and the community moving.
Vic Roads is progressing too.
In August 2022, we started on a new chapter when the Victorian State Government partnered with Aware Super, Australian Retirement Trust, and Macquarie Asset Management to operate registration and licensing services on its behalf.
We work collaboratively with the Victorian State Government to ensure we fulfill regulatory requirements, deliver State projects and safeguard customer data.
The Victorian State Government retains sole responsibility for road access, infrastructure and safety.* Annual salary range: Commensurate with experience* Employment type: Full Time / Permanent* Usual work location: 180 Lonsdale Street, Melbourne / Work from Home**About the opportunity**This is a transformative opportunity to lead the evolution of Victoria's personalised plates portfolio through bold digital innovation and customer‑centred design.
As the Head of Custom Plates – Personalised Plate Portfolio, you will drive strategic growth by reimagining how customers discover, purchase and stay connected to their plates, powered by research, advancing our digital commerce capabilities and modernising customer journeys.
You will oversee the end‑to‑end lifecycle of personalised plate products, delivering new concepts, enhanced styles and continuous optimisation while championing the reinvention of our digital ecosystem.
Central to your impact will be embedding Custom Plates seamlessly within the Registration and Licensing experience, ensuring digital touchpoints across registrations, renewals and vehicle transactions convert interest into lasting customer value.
Operating where physical product meets digital transformation, you will shape new pricing models, accelerate customer acquisition and loyalty, and lead an integrated strategy that drives ambitious, sustained revenue growth across all plate categories and channels.**About you**You are a strategic and commercially minded leader with deep experience in driving high‑growth product or digital commerce portfolios.
You bring a strong blend of commercial acumen, transformation leadership and customer‑centric thinking, supported by proven success in retail, digital ecosystem uplift, pricing strategy, and lifecycle‑driven customer engagement.
You thrive in environments undergoing transformation and excel at shaping data‑led strategies that deliver revenue, margin and long‑term customer value.
You're comfortable navigating transformation, guiding teams through change and embedding agile, iterative ways of working to achieve both short‑term wins and long‑term strategic value.
With an ability to balance innovation, operational discipline and strong financial governance, you lead with integrity, collaboration and a commitment to ethical decision‑making.
Your exceptional stakeholder engagement skills enable you to influence, align and accelerate outcomes across complex environments.**You will bring:*** Tertiary qualifications in Business, Commerce, Marketing, Product or a related field* Proven commercial leadership with P&L accountability* Demonstrated success in digital commerce or high‑growth consumer product environments* Strong capability in pricing, retention and customer value model design* Experience delivering digital and cultural transformation using Agile or SAFe* Deep understanding of customer acquisition, funnel optimisation and loyalty* Exceptional communication and stakeholder engagement skills**Our culture**Innovation powers progress, but it doesn't come without support.
To attract, retain, and develop talented people, we reward initiative and ingenuity, foster collaboration, and offer dynamic career development.
At Vic Roads, we embrace diversity and inclusion and we're proud our workforce reflects the community we work for.**What we offer*** Salary packaging, Fitness Passport & discounts to hundreds of retailers* Opportunities for professional and personal development* Flexible working arrangements and family-friendly practices, including 16 weeks paid parental leave**How to apply**We encourage applications from people of all genders, backgrounds and communities.
If you need any adjustments to our recruitment process or the role itself, please let us know when applying.**Please submit your application via the "Apply" button.
Please note applications close Monday 26th January 2026.**For a copy of the Position Description please, applications cannot be accepted via this email.***Vic Roads is required to evidence your right to work in Australia and may ask for your consent to check records maintained by the Department of Immigration and Border Protection as well as records maintained by Victoria Police and Vic Roads as part of the selection process.
Information provided to Vic Roads will be treated in the strictest confidence.
Please note that due to legal requirements you must be predominantly located in Australia and for certain roles, predominantly located in Melbourne or Victoria.***Vic Roads has a single and simple purpose - to keep Victorians moving safely and smoothly.
As an organisation we believe innovation powers progress - of our people and Victorian communities.
Our work matters.
Victorians trust us with their safety, with critical moments in their lives and their livelihoods.
And it's with innovation, purpose, inclusivity, and collaboration that we make a difference, and that we progress.
Vic Roads Registration and Licensing Services (RLS) is on a pivotal transformation journey, with a dedicated focus on placing customers at the heart of everything we do.
We're committed to modernising our operations and expanding our service offerings to meet customer needs.
At the core of our business, we manage the essential services of vehicle registration and licensing and our goal is to simplify interactions with Vic Roads RLS, making our services more accessible and user-friendly.
We're also expanding our custom plate offerings and developing value-added products and services for those using and supporting our road networks.
In August 2022 Vic Roads embarked on a new chapter when the Victorian State Government partnered with Aware Super, Australian Retirement Trust, and Macquarie to operate and modernise registration and licensing services on its behalf.
The joint venture is a 40-year partnership where the Government retains ownership of Vic Roads, and continues to control regulation, policy, data, and privacy provisions for Vic Roads Registration and Licensing.
The Government sets pricing and collects the revenue for essential registration andlicensing fees, whilst also maintaining its roads and safety responsibilities.
Our organisational values steer our actions, decisions, and behaviours as we progress on our path of transformation - innovating to keep Victorians moving.#J-18808-Ljbffr