Direct Response | Revenue Leader | Builder of Teams Do you eat, sleep, and breathe performance marketing? Are you a leader of leaders who loves driving revenue through direct-response advertising, funnels, and conversion-focused campaigns? Have you built and led multiple marketing teams, thrived in fast-paced coaching or info-marketing environments, and are ready to own an entire performance marketing department ? If yes — keep reading. The Opportunity You’ll work directly with our owners and executive leadership team of a rapidly expanding business coaching company and take full ownership of the performance marketing engine. This is not a “manage the ads” role. This is a true CMO position — responsible for: Cost efficiency Revenue contribution Team management & performance Strategic growth of the department and the business Systems, process, and execution quality You will conceptualize, build, and lead a world-class performance marketing department designed to scale. Your Mission as CMO Your mandate is clear: Drive Revenue Through Marketing Deliver the lead volume required to support 60–75 new clients per quarter Hit agreed CPL, CAC, and ROAS targets Maintain a reliable, predictable inbound flow that keeps SDR calendars full Build & Lead a World-Class Marketing Department Lead, coach, and develop a high-performing team (5–10 people) Set targets, budgets, priorities, and execution rhythm Establish SOPs and systems that create consistency, speed, and resilience Act as the final quality-control gate for all outbound marketing assets You’ll oversee and prioritise initiatives managed by funnel Marketing Managers including (but not limited to): Webinars & summits Live events & in-person roadshows (USA, AU, NZ) Guest-pass promotions to member events Sell-by-chat campaigns Retargeting stacks Events and Roadshows Lead With Data Own daily and weekly metrics dashboards with 100% accuracy Report results weekly in Head of Department meetings Work closely with Sales on lead quality, show rates, and pipeline feedback Continuously test, iterate, and optimise based on real data — not opinions How You’ll Operate Deep collaboration with Sales, Leadership, Operations and Member Success Intimate understanding of our ideal client avatar through surveys, interviews, testimonials, and data Obsession with best practice — studying who is winning and implementing fast Strong cultural leadership aligned with company values and vision Clear communication, accountability, and execution discipline Who You Are You’re a senior marketing leader, not a tactician with a fancy title. You Bring: 5 years in a marketing leadership role (high-ticket coaching/info-marketing preferred) Proven experience leading high-performing teams of 5–10 Experience helping scale a company beyond $20M in revenue Strong analytical, strategic, and problem-solving capability Deep understanding of: Direct response marketing Copywriting and persuasion Performance tracking & optimisation MarTech focus and experience is an extra win You Are: Extremely organised (inbox zero doesn’t scare you) Obsessed with improvement and learning Data-driven to your core Comfortable holding high standards and having hard conversations A self-starter who thrives in remote, outcome-driven environments Excellent with people — supportive, direct, and accountable Tools & Platforms Asana, Google Docs/Sheets, Slack Hubspot Plug in funnel automation and platforms Bonus Points If You’ve Studied: Alex Hormozi, Cole Gordon, Ryan Deiss, Taki Moore, Russell Brunson, Alen Sultanic — and similar operators. What We Offer OTE: $200,000 (performance-based) Access to world-class training (Taki Moore, Cole Gordon, NHB, and more) Network with top operators and leaders in the industry Flexible hours & location Opportunity for travel to Summits, HOD Offsites and Roadshows Unlimited leave A genuine opportunity to build something significant and lasting A short written introduction (include the secret code) A Loom/video answering: What results are you most proud of? What is your management style? Who do you learn from? What industries have you worked in? How would you market and fill an in-person summit event? We look forward to connecting. LFG. J-18808-Ljbffr