We're looking for an experienced Brand Product Manager to help shape and grow the identity of several lifestyle-focused digital publications within a major media group.
This role suits someone who enjoys balancing creative brand thinking with solid commercial judgement.
You'll guide the development of brand initiatives that lift audience engagement, grow revenue, and deepen our presence across the market.
You'll also manage a small team and work closely with a wider group of product managers, designers, engineers, and editorial leaders.
What you'll be doing Leading brand strategy and product initiatives across multiple lifestyle digital brands Owning commercial outcomes and helping forecast, plan, and track performance Managing and coaching a small team Partnering with cross-functional groups to deliver high-quality brand and product improvements Identifying opportunities to strengthen audience connection and increase reach Working with design and content teams to ensure consistent brand expression across platforms Using data and customer insights to support decisions and measure impact What you'll bring Experience in brand or product management within media, digital publishing, or a related industry A solid understanding of commercial drivers and how to turn opportunities into outcomes Experience leading or supporting small teams Confidence working with product, design, engineering, and editorial stakeholders Strong communication skills and a collaborative working style A genuine interest in lifestyle content, digital audiences, and brand storytelling Salary: Package (inc Super) $155,000 Location: Sydney If you want to help shape the next chapter of some of Australia's most recognisable lifestyle brands, we'd love to hear from you.