We're searching for a skilled, creative and data-minded marketer to lead the full email and lifecycle program for a major national campaign. This role blends strategy, hands-on execution and team management, giving you ownership of everything from crafting messaging and building journeys to optimising conversions and guiding a small team.
You'll oversee the entire communications flow — from onboarding and fundraising support to mid-campaign motivation and post-campaign wrap-up — ensuring every message is clear, timely and drives genuine engagement. Working closely with senior marketing leadership, you'll shape communication strategy, support operational planning, and manage a team of three to deliver high-impact campaigns that inspire participation, strengthen engagement and contribute to meaningful community outcomes.
About the Role
This is a key role in a small, fast-paced marketing team that operates in a campaign-style environment. You'll be responsible for building and running the full email ecosystem, guiding participants through every stage of the journey and ensuring communications consistently drive action and connection.
Your work will directly support growth in participation, improvements in supporter engagement, and increased fundraising outcomes. You'll combine creative storytelling with data-led decision making to ensure the campaign is supported by strong, impactful and user-focused digital communications.
What You'll Do
* Deliver end-to-end email campaigns across the full lifecycle
* Plan, write, build and schedule emails that motivate, inform and activate supporters
* Create and optimise automated journeys (onboarding, engagement, fundraising, in-event comms)
* Build conversion-focused landing pages with strong copy, visuals and UX
* Segment audiences to create personalised, relevant communication streams
* Run A/B tests across subject lines, layouts, CTAs and messaging
* Analyse email performance and share insights to refine future campaigns
* Collaborate with digital, tech and creative teams to ensure cohesive messaging across all touchpoints
* Manage up to three direct reports, supporting their workflow, development and delivery
* Work closely with senior marketing leaders to align messaging, streamline processes and troubleshoot campaign challenges
* Contribute to broader marketing activities (website updates, app content, social messaging, creative development)
What You'll Bring
* 6+ years' experience in email, lifecycle, CRM or digital communications
* 3+ years' experience leading or managing a team
* Strong experience using email automation tools (Iterable, ActiveCampaign, Mailchimp or similar)
* Confidence with segmentation, data interpretation and performance optimisation
* Excellent writing skills and a flair for turning content into clear, compelling calls to action
* Strong organisational skills, especially during peak campaign periods
* A collaborative, proactive approach and willingness to support across the wider team
Bonus Skills
* Background in large-scale or national campaigns
* Experience in purpose-led, community-focused or supporter-based environments
* UX understanding or landing page optimisation skills
* Ability to manage competing deadlines while maintaining quality and tone consistency
Why You'll Love This Role
* Lead the full lifecycle and conversion engine for a high-profile national campaign
* Make a meaningful contribution to community engagement and impact
* Join a passionate, supportive marketing team where your ideas are welcomed
* Enjoy a balance of strategic thinking and hands-on execution
* See your work drive real-time results during campaign season
Diversity, Equity & Inclusion at Hudson
Hudson is committed to helping you find a workplace where you feel respected, supported, and free to thrive. We welcome applications from all backgrounds, identities, and lived experiences—because when different voices come together, amazing things happen. Casual Loading *Please note for all Australian* based contract and temporary roles only, the pay rate is inclusive of mandatory 25% casual loading. This excludes permanent and fixed term roles.