Job Title: Senior Brand Manager - Luxury Spirits
We are seeking a senior brand manager to lead our luxury spirits brand in the ANZ region. This is a rare opportunity to shape the market presence of one of the world's most respected luxury spirits brands.
Key Responsibilities: • Lead the commercial strategy for our ultra-premium spirits portfolio across the ANZ region. • Own and influence key distributor partnerships, including joint business planning, pricing, trade spend, and execution. • Represent the brand in customer, trade, and industry engagements across the region. • Deliver local activation of global brand campaigns across on-premise and off-premise channels. • Provide market insights to regional stakeholders and contribute to broader APAC planning. • Ensure all activity aligns with brand positioning and long-term equity goals.
Requirements: • Proven track record in premium or luxury alcohol with a commercial mindset, brand sensitivity, and maturity to operate as a sole market lead. • Experience working closely with distributors is essential. • Some experience in premium or prestige beverage/alcohol roles. • Proven success in managing external distributors and navigating joint business planning. • Strong understanding of on-premise and off-premise trade dynamics. • Brand-led mindset with commercial sharpness and autonomy. • Comfortable operating independently and influencing regionally. • Ideally, exposure to cross-border or trans-regional business environments. • Able to represent a global brand with credibility, precision, and strategic thinking. • Candidates from prestige whisky, champagne, fine wine, or high-end spirits are encouraged to apply. • Candidates from luxury adjacent sectors with transferable distributor experience may also be considered.
What's On Offer: • Lead one of the world's most iconic ultra-premium spirits brands across Australia & New Zealand. • Shape the market presence of one of the most respected luxury spirits brands globally. • Full ownership of ANZ, a Top 7 global market for single malt. • Partner with a high-performing regional leadership team that values thought leadership, autonomy, and brand integrity. • Step into a role with strategic visibility and influence across APAC. Ideal for a business development manager or commercial operator ready to take the next step into market leadership without managing a team. Long-term growth potential across broader APAC markets or future regional centre of excellence roles.