Overview
Lead the way as the Senior Manager – Marketing Automation & Capability! Drive CRM and MarTech innovation with a focus on Salesforce Marketing Cloud. Manage a talented team to deliver impactful member journeys and campaigns, optimise cutting-edge marketing technology, and support cross-functional teams in marketing, campaign delivery, personalisation, and reporting. Be at the forefront of HCF-wide projects and make a real difference!
The Senior Manager – Marketing Automation & Capability will lead the team who will work in the new Audience Centre of Expertise (ACE), comprising Media, Member Journeys, Member Insights and Marketing Automation, to drive the overall vision of member personalisation through all channels. The role will drive, inform, make decisions, drive continuous improvements and build best-in-class journeys for nurturing prospects and retaining members. It will embed Martech into Adtech and vice-versa and grow knowledge and use of best practice.
The role will also include leading and innovating a small team of 4 in skilling up and delivering journeys, BAU campaigns and marketing automation, as well as embedding processes and compliance checks. From a strategic perspective, this role will see the bigger picture and drive process and relationships to support the delivery of the member journey personalisation communication initiatives by defining and building 1:1 customer centric journeys.
Additionally, this role will oversee and lead the migration of Salesforce Marketing Cloud to Hyperforce, embedding the technology, processes, and journeys.
Responsibilities
* Lead the Marketing Automation & Capability team within the Audience Centre of Expertise (ACE).
* Drive CRM and MarTech innovation with a focus on Salesforce Marketing Cloud.
* Manage and mentor a small team delivering journeys, BAU campaigns and marketing automation.
* Embed processes and compliance checks across marketing, campaign delivery, personalisation, and reporting.
* Define and build 1:1 customer-centric journeys to support member personalisation across channels.
* Embed Martech into Adtech and vice-versa; promote best practices across the Centre of Expertise.
* Oversee the migration of Salesforce Marketing Cloud to Hyperforce and integrate associated processes and journeys.
Skills, Experience And Qualifications
* Degree-level qualifications, preferably in applied finance, statistics, actuarial or a related analytical field
* Minimum 8-10 years within data analytics / data science / business intelligence
* Demonstrated leadership and mentoring of Marketing Automation and/or Operations and Capability teams
* Demonstrated influencing of senior management via pack building, actionable insights and the simplification of technical data
* Extensive experience across marketing automation and technology, in particular Salesforce marketing Cloud
* Strong understanding or hands-on experience using Salesforce, Adobe or any other MarTech stack, to ensure lifecycle and lead nurture strategies are translatable into an actionable roadmap with the Centre of Expertise
* Demonstrable experience in elevating CRM practices, shifting campaigns to be member value focused
* Experience in developing, innovating, optimising and setting up journeys and campaigns in Salesforce Marketing Cloud
* Continue to build and nurture a culture of collaborative, disciplined innovation and continuous improvement; builds productive internal relationships and seeks to understand challenges from across the business
* Commercial acumen that puts member experience at the core of all they do
* Respect for data security, sensitivity and confidentiality
Desirable
* Understanding and desire to learn predictive modelling and machine learning platforms such as SPSS Modeler, SAS Enterprise Miner, Python, R, Matlab, Watson Studio, DataRobot etc
* Health Insurance background
* Exposure to tools like Confluence and JIRA
About HCF
At HCF, our purpose is to bring our human touch to healthcare. Since 1932 we’ve been putting our members and their health first. As Australia’s largest not-for-profit health fund, we cover 2 million members with health, life, travel and pet insurance and our vision is to make healthcare understandable, affordable, high quality and member centric.
We want to be true health partners to our members, easily guiding the healthcare choices that are right for them. At HCF, our values are the way we do things and create the necessary culture to help us realise our purpose and deliver our Strategy. Living our values in action we step forward, walk in their shoes, stay human, make it better and get there together.
Culture & Benefits
Purpose-driven passion
We’re united by a common purpose: to make healthcare affordable, understandable, high quality and member-focused.
Wellness and work-life balance
Skills
We’ll empower you with the necessary skills and tools to support your personal wellbeing journey, ensuring you perform at your best. Our offerings include:
* Flexible working arrangements
* 50% subsidy on HCF hospital and/or extras cover
* Family-friendly certified employer
* 18 weeks of parental leave for all new parents
* Mental health and wellbeing programs, including workshops, fitness classes, flu vaccinations, skin checks and more
* Discounts on HCF’s products, including life, pet and travel Insurance, as well as discounts at Fitness First gyms and on our eyecare products
Collaboration and inclusivity
We embrace diversity as our strength and are committed to maintaining an inclusive and collaborative work environment. Our workplace is welcoming and safe for all our employees, irrespective of their unique characteristics including age, ethnicity, cultural or spiritual background, gender identity, disability, education and socio-economic status.
Continuous learning and growth
We believe in lifelong learning. HCF provides opportunities for personal and professional development. From workshops to mentorship programs, we encourage your growth and curiosity.
Next steps
If you require any adjustments to assist you in making your application or during the recruitment or onboarding process, please reach out to Talent Acquisition – peopleservices@hcf.com.au to discuss.
We encourage applicants to submit their applications at their earliest convenience, as at HCF, we review applications as they are submitted, and may have filled the role prior to the job closing date.
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