Overview
CRM & Loyalty Manager (12 Month FTC) role at Showpo. Lead the strategy and execution of customer lifecycle marketing programs to drive retention, loyalty and revenue growth across multiple markets.
Responsibilities
- Lead global CRM strategy and execution across email, app push and SMS in AU, NZ, US and UK markets with a focus on retention, new customer onboarding, loyalty, and personalised journeys
- Own the Klaviyo platform post-migration, leading all email, app push and SMS automated lifecycle flows, segmentation, testing and reporting
- Build and maintain a robust customer segmentation strategy using first-party and behavioural data to deliver personalised experiences across lifecycle stages
- Partner with Paid Media, Trading, Tech, Data and Creative teams to align CRM strategy with broader performance, promotions and content priorities
- Manage and optimise Showpo’s loyalty program (market-specific across AU, NZ, US, EU/UK)
- Drive personalised customer journeys across Showpo’s website, cart and checkout stages using Nosto
- Own reporting on CRM & loyalty KPIs: open/click rates, deliverability, churn, CLTV, repeat purchase and loyalty redemption
- Lead A/B and multivariate testing across subject lines, content, CTAs, segmentation and frequency
- Coach and lead a CRM Specialist and EDM builder (offshore)
Qualifications
- 4+ years experience in CRM, Lifecycle or Email Marketing roles (retail/eCommerce)
- Proficiency in Klaviyo, email automation platforms, and customer segmentation
- Strong analytical skills with ability to interpret data and translate insights into actionable strategies
- Experience with A/B testing methodologies and campaign optimisation
- A collaborative problem solver who thrives in a fast paced environment
What's in it for you?
- Hybrid office environment 2/3 days per week in office
- 50% staff discount, monthly staff sample sales, dog-friendly office
- Free 24/7 GP access through Updoc employee healthcare benefit
- Showpo paid healthcare benefits when you need it
- Financial advice and discounts through Commbank Workplace Banking Program
- Development plan and opportunities to make real impact
- Brekkie bar, EAP mental health support, Showpo Coffee Club
- Paid parental leave
- Endometriosis friendly workplace accreditation
What matters to us is creating a diverse, inclusive environment where everyone can belong and be their authentic selves. We are committed to learning and taking positive action to back up these words.
Company
About Showpo: Australian-owned, global, social media-led ecommerce brand redefining fashion retail for the new generation. Established in Sydney in 2010, Showpo is a global fashion destination and one of Australia’s homegrown success stories.
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