The Role:
* A creative professional responsible for developing social-first cultural led ideas for some of Australia's biggest brands.
Key Responsibilities:
* Concept and create social-first ideas for integrated campaigns and standalone social media opportunities across paid and organic platforms, ensuring they are fit for platform and on-brand.
* Craft engaging and shareable content across various social media platforms, delivering key messages that resonate with the target audience.
* Bring ideas or team-created ideas to life via illustrated storyboards, designed elements or video/visual references.
* Prepare briefs for clients appearing in content, talent or spokespeople on organic & paid social opportunities as they arise and prepare recommendations.
* Identify new and reactive content opportunities based on social listening and trends, then work to successfully execute ideas.
* Collaborate with wider teams to advise them on social best practices when they are running shoots and content production.
* Act as a social creative consultant, helping creatives shape higher-level social ideas in line with best practices, leveraging innovative opportunities where possible.
Requirements:
* 4+ years of social content creator experience.
* Excellent knowledge of entertainment and advertising principles within current and emerging social platforms.
* High level of craft skills, delivering professional, high-quality social native concepts and motion content.
* Intermediate level copywriting of social media assets - paid and organic.
* Passionate about all things social, PR, influencer marketing, experiential and content.
What We Value Most
* Make Uncommon Sense.
* Run Towards the Fire (except if there is an actual fire when we run away from it).
* Roll as one.
* Be excellent to each other.
Benefits and Culture
* We offer flexible working arrangements to support individual needs.
* A program of inclusive initiatives supporting what we care about with our groups; Queer & Proud, Climate Action, Parents Pod, Wellbeing, FemM&C & Bipoc.
About Us
We are a diverse workplace committed to building a workplace that values diversity, equity, and inclusion. We welcome applications from people of all backgrounds, ages, cultures, abilities, and identities.
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