About the Role
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* As a Head of Events Marketing, you will lead a small team to deliver audiences for our upcoming events series in Australia and New Zealand, which includes conferences, awards, and roundtable events.
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Your objective will be to ensure that we hit audience targets using a range of digital and offline marketing channels at our disposal (email, social, paid media, telemarketing), whilst making recommendations for additional channels that could help achieve our goals. You may also be expected to help with promotions to attract potential sponsors.
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This role calls for experience working on face-to-face events, an strong understanding of success events marketing strategies, skills with email creation and deployment, an understanding of data and analytics, high attention to detail, and superb organizational skills. The role includes management of two marketing executives.
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* Working with the VP Events Marketing to deploy a programmatic, digital-focused marketing transformation strategy in the ANZ team.
* Being a 'super user' of marketing systems within the ANZ events marketing team, helping to create automated data selections and emails using Adestra, develop dynamic event websites via Cvent and WordPress, and deploy pre-programmed and highly engaging social media posts via LinkedIn and other applicable social networks.
* Being a custodian of our event brands in the region, helping to ensure we deliver on our value proposition in every communication.
* Identifying new sources of data to increase the reach of our marketing campaigns.
* Helping the product team shape the event strategy using insights gleaned from marketing activities and event surveys.
* Communicating with global event audience teams and contribute to centralised best practices.
* Contributing to daily/weekly/monthly reporting on attendee numbers/demographics.
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