Purpose & Overall Relevance for the Organization:
This role is pivotal in shaping and executing adidas’ Brand Media strategy across the Pacific region. Reporting to the Senior Manager, Brand Communications, PR & Media, the Manager, Brand Communications will drive the Pacific Brand Media strategy with a focus on key KPIs, strategic planning, and cross-market excellence.
You'll lead local media efforts, ensuring an integrated approach to planning and buying while acting as the main liaison for our media agency partnership.
Key Responsibilities:
* Activate global media strategies tailored to priority moments in Australia and New Zealand.
* Partner with Brand Communications teams to lead campaigns across key categories: Rugby, Outdoor, Originals, Running, Football, and Sportswear/Training.
* Serve as the main contact for our media agency, managing all Brand Media-related initiatives.
* Collaborate with Emerging Markets media teams to provide timely reporting and insights.
* Contribute to asset creation and content development to amplify media impact.
* Support DTC media goals, including local area marketing activations.
* Manage and optimize the MAEX budget in line with internal protocols.
* Ensure all media executions align with brand standards and guidelines.
Key Relationships:
* adidas Pacific Brand Activation (Sports Marketing, Digital Marketing, Omni-Channel Marketing)
* adidas Pacific CTC (Product Marketing)
* Wider adidas Pacific teams (HR, Customer Service, Finance, eCommerce, Retail)
* adidas Emerging Markets
* External Media Agencies
Knowledge, Skills and Abilities:
* Strong experience in media planning, buying, and campaign management.
* Solid project management and cross-functional collaboration skills.
* PR and media partnership experience highly regarded.
* In-depth market and industry understanding.
* Holistic marketing background across digital, brand, and PR.
* Excellent interpersonal and stakeholder management abilities.
* Proven experience managing marketing budgets effectively.
KPI’s:
* Effective and efficient use of MAEX (Marketing Budget).
* Delivery against key Brand Media KPIs (Unaided Awareness, Reach, Frequency).
* Successful strategy development and campaign execution across Pacific markets.
Requisite Education and Experience/Qualifications:
* University degree in Business, Marketing, or Communications.
* 5–8 years of relevant experience in Brand Media, Digital Marketing, or Consumer Brand marketing.