Accent Group Limited
We are the leading digitally integrated retail and distribution business in the Apparel and Footwear performance and lifestyle market in Australia and New Zealand.
We have over 850+ stores, 34 brands, and over 30+ online platforms. Our brands include Glue, Platypus, Skechers, Hype DC, Vans, Dr. Martens, Subtype, The Athletes Foot, CAT, Merrell, The Trybe, Timberland, Stylerunner, Hoka, UGG, Saucony, and Nude Lucy.
About the Role:
This is a pivotal role that will help shape and execute our social media strategy, build brand love through engaging content, and support partnership opportunities to grow our audience.
You will be responsible for creating and editing authentic content, captured through phone, and building strategies to drive social growth, revenue, engagement, and awareness.
* Main Responsibilities:
* Lead creative direction for all social platforms and digital campaigns ensuring global brand guidelines are adhered to.
* Work with Brand Marketing teams to ensure all key stories are being communicated.
* Identify, negotiate, and manage influencer marketing.
* Plan, build, and manage social media accounts including Instagram, Facebook, and TikTok.
* Work cross-functionally with the Digital Performance Marketing team to build, brief, and execute paid digital campaigns.
* Identify new social trends, community leaders, influencers, and KOLs.
* Weekly and monthly reporting on digital campaigns including KPIs and social revenue.
To succeed in this role, you will need to have the following:
* Demonstrated sound skills in video and content editing.
* Able to identify key social media trends across multiple platforms.
* Ability to use editing platforms such as Cap Cut, Adobe, and Canva.
* Strong brand marketing experience and understanding of how brands can grow awareness.
* Passion to work collaboratively with marketing & sales teams to activate targeted strategies with partners.
* Passion to speak confidently within both large, small, and individual audiences.
We value diversity and inclusion at Accent Group Limited. We believe in creating an inclusive workplace where everyone from any background can be themselves.