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About eCom Capital
At eCom Capital, we exist to catapult entrepreneurs and established businesses to the pinnacle of digital commerce success. Through cutting‑edge strategy, proven frameworks, and hands‑on coaching, we help brands thrive — from product inception all the way to scaling globally.
Our consulting firm serves thousands of entrepreneurs with powerful eCommerce methodologies, while we also own and operate two direct‑to‑consumer brands in beauty and outdoor apparel. This keeps us actively testing, innovating, and leading by example in the trenches of eCommerce.
Our Big Hairy Audacious Goal (BHAG): to help one new founder reach $10,000 in sales every hour, driving over $87 million annually in new business revenue — and ultimately influence over $1 billion in sales across our client communities each year.
The Opportunity
As our Finance Controller, you’ll take the helm of our financial strategy, driving decisions that fuel profitable growth across eCom Capital and our portfolio brands. You’ll bring a sharp commercial mindset, an eye for scalable systems, and a passion for operational excellence.
This is not a back‑office, heads‑down accounting role. Instead, you’ll operate as a key strategic partner to the CEO and Operations Manager — assessing the health of our businesses, shaping pricing and margin strategies, maximizing marketing ROI, and steering capital allocation.
Our environment is dynamic, entrepreneurial, and scaling rapidly. With eCom Capital and our brands targeting 50–100% year‑over‑year growth, you’ll be instrumental in guiding us through the next level of scale by installing robust financial frameworks, enabling data‑driven decisions, and driving the business toward even higher profitability.
You’ll also have the mandate to review and optimize our existing finance operations, hire an AR/AP clerk to own day‑to‑day transactions, and build the scalable systems and team we need to sustain aggressive growth.
What You’ll Do
Partner with leadership to build rolling 90‑day forecasts, annual budgets, and financial models aligned to growth initiatives across our consulting and eCommerce businesses.
Analyze pricing, unit economics, product margins, inventory efficiency, and marketing spend to optimize both gross and net profit.
Evaluate supplier terms, warehousing, logistics, and other operational levers to drive better cash conversion cycles and capital efficiency.
Install World‑Class Systems & Processes
Assess current finance operations, identify gaps, and implement streamlined processes, tech solutions, and reporting tools that support rapid scale.
Build and lead budget discipline across all departments, keeping teams accountable to quarterly and annual targets.
Deliver actionable weekly, monthly, and quarterly financial dashboards that give the leadership team clear visibility into the business.
Provide deep insights on variances, performance vs. forecast, cash flow scenarios, and emerging trends — helping guide decisions in a quick‑moving environment.
Build & Mentor Your Team
Hire and oversee an AR/AP clerk (or similar finance support roles) to handle day‑to‑day transaction processing, freeing you to focus on strategic finance priorities.
Foster a culture of accountability, commercial focus, and continuous improvement in the finance function.
What You’ll Bring
5+ years in a senior finance leadership role, with a proven track record of driving growth, profitability, and building the operational backbone for companies growing at 50–100% year‑over‑year (or similar high‑growth environments).
Deep experience steering finance for eCommerce, digital brands, or consumer businesses, especially supporting rapid scale‑ups where financial clarity, agile decision‑making, and capital efficiency were critical to success.
Background in an advisory, analytical, or commercial finance role (top‑tier accounting firm experience a plus).
Advanced skills in financial modeling, forecasting, pricing strategy, and business intelligence tools that enable confident decision‑making in fast‑paced, ever‑evolving markets.
A pragmatic, direct “tell it like it is” communication style, with the ability to hold teams accountable and influence cross‑functional leaders.
A truly commercial mindset, with a keen eye on unit economics, COGS optimization, and marketing ROI to fuel sustainable, profitable growth.
Why Join Us?
Competitive salary with meaningful performance bonuses tied to business success.
Freedom to work from anywhere with a high‑performing, ambitious team that thrives on innovation.
Be part of a company shaping the future of digital commerce, on track to influence over $1 billion in eCommerce sales.
Extensive opportunities to grow your career and make your mark by building scalable financial infrastructure that underpins rapid expansion.
How to Apply
If this sounds like your kind of opportunity, we want to hear from you — but we’re not looking for generic applications.
Send us your resume along with a customized cover letter that shows you’ve done your research on eCom Capital, our brands, our mission, and the markets we play in. Tell us how you see your strategic finance expertise directly contributing to taking our businesses from 50–100% year‑over‑year growth to the next horizon of scale.
We want to know:
How would you optimize capital efficiency and cash flow in a fast‑scaling eCommerce environment?
What financial systems, dashboards, or KPIs would you prioritize first to give us sharper decision‑making?
How would you partner with the CEO and Ops team to drive smarter pricing, product mix, and marketing ROI?
In other words — show us how you think. How you’d bring a sharper commercial lens, how you’d prepare us for the next level, and how you’d make your mark here.
eCom Capital is an inclusive, innovation‑driven company that thrives on diverse perspectives. We welcome applicants from all backgrounds and experiences who can add fresh thinking to our journey.
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