Job Title: Digital Marketing Specialist
Overview:
We're seeking a skilled Digital Marketing Specialist to join our team on a part-time basis, with the potential to transition into full-time as demand grows.
This is an exciting opportunity to play a defining role in building and scaling our digital marketing capability.
Responsibilities:
* Develop, implement, and manage paid media campaigns across Google Ads, Meta, LinkedIn, and programmatic display.
* Build and optimize landing pages and funnels in Go High Level (GHL) or similar platforms (Kajabi, HubSpot, ActiveCampaign) with tracking and attribution.
* Manage budgets, targeting, and performance optimization to maximize ROI.
* Develop and execute digital marketing strategies to support client objectives across paid media, SEO, and content marketing.
* Lead SEO strategy (technical, on-page, off-page): keyword research, audits, schema, content briefs and backlink initiatives.
* Create SEO-aligned website copy and marketing content to support campaigns and brand strategies.
* Provide input or light support for social media content planning when required.
* Operate GHL or similar platforms for CRM pipeline management, automations/workflows, SMS/email campaigns, appointment scheduling and attribution dashboards.
* Maintain data hygiene, segmentation and lead scoring; integrate with paid platforms and web events.
* Implement tracking (GA4, GTM, pixels) ensuring accurate event/conversion setup.
* Produce monthly performance reports with insights and recommendations.
* Build dashboards for internal and client stakeholders.
* Act as marketing manager for client accounts, owning timelines, scopes and stakeholder communications.
* Support omnichannel marketing needs to execute annual strategies.
* Collaborate with the team and clients to ensure cohesive, effective campaigns.
* Play a key role in shaping processes, tools, and best practices as we scale our digital marketing arm.
Requirements:
We're looking for someone with 3–5+ years of experience in marketing, with a proven track record across digital and traditional paid channels.
Prior experience working with GHL or similar platforms, CRM, automation, funnels, email/SMS, attribution & reporting is highly valued.
Excellent written and verbal communication skills, with the ability to work effectively in a remote environment.
Nice to have: B2B experience across industrial and professional service sectors, familiarity with WordPress/Webflow ecosystems, and agency and account management experience.
Benefits:
* Competitive part-time salary, plus super.
* Opportunity to progress your role and hours as our marketing offering expands.
* Supportive, collaborative team culture anchored in conviction and craft.
* Flexible work environment.