Job Title:
Digital Channel Strategist
About the Role:
This leadership position is responsible for overseeing the digital channel strategy and execution across multiple platforms. The ideal candidate will possess exceptional analytical skills, a keen understanding of data-driven decision making, and a proven track record in driving business growth through digital channels.
Key Responsibilities:
1. Strategic Direction: Develop and implement a comprehensive digital channel strategy that aligns with business objectives.
2. Digital Channel Management: Lead the management of digital channels, including websites, CRM, SEO, analytics, and marketing automation.
3. Collaboration and Partnerships: Foster strong relationships with cross-functional teams, external vendors, and partners to ensure seamless integration and optimization of digital platforms.
4. Data Quality and Analytics: Champion data quality, analytics, and reporting to deliver actionable insights and drive continuous performance improvement.
5. Team Leadership: Lead a small team across SEO, UX, content, and analytics, fostering capability and innovation across the marketing function.
Requirements:
* Bachelor's degree in Marketing, Business, or related field.
* Minimum 5 years of experience in digital channel management or related field.
* Proven track record in driving business growth through digital channels.
* Excellent analytical skills and ability to interpret complex data.
* Strong communication and leadership skills.
What We Offer:
* Career advancement opportunities.
* Competitive salary and benefits package.
* Opportunities for professional development and growth.