This is a senior marketing role with a global focus. We are seeking an experienced product marketer to join our team.
About the Role
We are here to help businesses automate routine tasks, surface actionable insights, and connect with the right data, advisors, and apps. Our goal is to make life better for small businesses and build a stronger economy.
Product marketing at our company is in an exciting phase of growth. You will work closely with product and go-to-market teams to understand customer needs and translate product initiatives into customer value.
You will become an expert on customer needs and product value, monitor market and competitor responses, and collaborate with stakeholders across the business including product management, design, and marketing teams.
Responsibilities
* Conduct research to understand market dynamics and customer pain points.
* Consolidate insights to identify market opportunities and inform product marketing plans.
* Define target audiences and segments, especially the serviceable available market.
* Lead the process to define customer value propositions and develop supporting assets like messaging frameworks and product playbooks.
* Communicate product release calendars and value propositions to internal and external stakeholders.
* Collaborate on product launches, including go-to-market strategies and internal enablement.
* Identify opportunities to increase product adoption, usage, and retention using analytics and customer feedback.
* Lead lifecycle marketing strategies and executions.
Qualifications
* 5+ years in product marketing or related roles.
* Experience working in a global, agile environment with cross-functional teams.
* Proven ability to develop product strategy, positioning, and messaging.
* Strong strategic thinking, independence, and project management skills.
* Excellent communication, analytical, and problem-solving skills.
* Experience with issues management and articulating compelling propositions.
Why Join Us?
We offer generous leave policies, health and wellbeing benefits, employee share plans, flexible working, career development, and a supportive environment where you can do your best work.
Additional Notes
Please consider applying even if you don't meet 100% of the criteria.