Job Title: Growth Marketing Strategist
The primary objective of this role is to spearhead the gaming and loyalty marketing strategy, thereby enhancing revenue through targeted promotions and campaigns that focus on patron acquisition, retention, and reactivation.
About This Opportunity
* Create comprehensive marketing blueprints aimed at increasing gaming revenue and brand recognition for the casino and loyalty program.
* Execute initiatives and communication strategies for the loyalty program, driving customer visitation, retention, and spend.
* Lead the gaming marketing team in designing and implementing multi-channel campaigns across digital media, social platforms, direct marketing, traditional advertising, and on-property promotions.