Lead Social Media Content Creator
We're on the hunt for a creative powerhouse to lead our social and content frontier. As our next Lead Social Media Content Creator, you'll drive originality, energy, and intent; delivering strategy-driven, brand-aligned, emotionally engaging content that sparks real community connection and commercial impact.
This isn't a scheduling gig. This is a storytelling, trend-riding, voice-defining role made for someone who lives and breathes social, owns their creative vision, and wants to build something unforgettable.
Your Mission
Create and execute a multi-platform social media strategy that connects, captivates, and converts, turning our brand moments into community movement and audience growth. You'll help us stand out as the most creative, talked-about brand in the world, one killer campaign at a time.
Key Responsibilities:
* Develop and own our organic content and channel strategy across Instagram, TikTok, Facebook, YouTube, LinkedIn, X, and emerging platforms
* Design short- and long-term content plans aligned with our brand, product, performance media, and growth goals
* Set and track measurable KPIs across reach, engagement, video views, and community growth
* Collaborate across teams (Product, Growth, Ecomm, PR, SEO) to ensure content aligns with key business initiatives
* Ideate, storyboard, script, shoot, and edit social-first video and static content that makes people stop scrolling and take notice
* Manage the end-to-end content production process—from planning and briefing to delivery and publishing
* Maintain and optimise a consistent weekly/monthly content calendar in collaboration with internal stakeholders and external contributors
* Capture behind-the-scenes moments, product development journeys, athlete spotlights, and campaign activations that elevate storytelling
* Work with our ambassadors, content creators, UGC, and staff to create thumb-stopping, thought-provoking content
* Collaborate across departments to uncover and tell meaningful stories from all areas of the business, including retail, logistics, product, and leadership
* Track and analyse platform insights to understand performance across content types, channels, and campaigns
* Use performance data to optimise future strategy, content formats, and posting rhythms
* Regularly report on metrics and make data-informed creative decisions
* As we scale, help grow and shape the content team and function
* Mentor junior creatives and freelancers to maintain a high-performance, collaborative environment
* Contribute to workflow development, team rituals, and creative culture
Requirements:
* 5+ years in content marketing, social media, or brand storytelling
* Platform fluency: Instagram, TikTok, Facebook, YouTube, and LinkedIn
* Strong technical chops in: Adobe Creative Suite, CapCut, Canva, Final Cut Pro
* Proven experience managing influencer/creator partnerships
* High competency in community management, analytics, and channel growth
* SEO understanding for social content and metadata
Benefits:
* A real seat at the table: This isn't a filler role; it's central to our growth
* Full content and brand storytelling ownership
* Access to a brand-new in-house photo studio
* Collaboration with an award-winning, high-performance team
* Creative freedom, high trust, and space to test, learn, and lead
* Dog-friendly HQ
* Free gym membership, breakfasts, stocked beer fridge, kombucha & barista coffee
* Merch perks, including access to exclusive drops and collaborations
* Premium Calm App subscription
* Access to exciting cultural events
* Travel opportunities for events, content creation, and ambassador shoots