Head of Performance Marketing ( Relocate to Abu Dhabi, Tax Free salary)Head of Performance Marketing ( Relocate to Abu Dhabi, Tax Free salary)Get AI-powered advice on this job and more exclusive features.Direct message the job poster from Discovered MENAGlobal Talent Partner - Marketing | Digital | Brand | Content & Social | Senior Appointments at Discovered MENAHead of Performance MarketingThis role is positioned at the forefront of data-driven marketing innovation for a world-renowned global brand. It leads a high-performing in-house team and collaborates with a newly appointed global media agency to elevate the organisation’s digital performance marketing strategy.The ideal candidate brings a combination of deep technical expertise, strategic vision, and an unwavering focus on optimisation, ROI, and continuous performance improvement. This is a transformational leadership opportunity that will significantly contribute to global brand growth through advanced digital acquisition strategies.Key ResponsibilitiesLead the strategic planning, execution, and continuous optimisation of always-on global performance marketing across: Paid Search (PPC), SEO, Affiliate MarketingTargeted Display and Paid Social (including programmatic and dynamic creative)Manage and inspire a team of digital marketing specialists, fostering a high-performance culture grounded in innovation, testing, and data-driven thinking.Partner with the global media agency to develop strategic optimisation roadmaps, ensuring the brand remains ahead of digital trends and platform developments.Own and report on critical performance metrics including ROAS, cost of acquisition, digital market share, and search visibility, delivering clear insights and impact to senior stakeholders.Act as the centre of excellence for performance marketing, advising regional and global teams on execution, innovation, and strategy alignment.Champion structured A/B testing and experimentation programs to drive incremental gains and enhance user experience.Lead the strategic adoption of marketing technology platforms to drive efficiencies in targeting, automation, and campaign delivery.Collaborate closely with Analytics and Martech teams to refine attribution models, improve reporting accuracy, and surface actionable performance insights.Tailor performance strategies to local market dynamics, ensuring regional relevance and alignment with overarching brand goals.Oversee annual budgeting and forecasting for performance marketing, ensuring financial discipline and accountability.Work with Procurement to manage vendor relationships, contract negotiations, and performance assessments to ensure commercial effectiveness.Uphold operational excellence and maintain the highest standards of brand integrity and performance across all paid digital campaigns.Education & Experience10+ years of experience in digital performance marketing, ideally within a global brand, leading agency, or high-growth eCommerce/digital-first organisationDeep expertise across PPC, SEO, affiliate, display, and comparison-based marketing with a strong command of customer acquisition, audience targeting, and conversion optimisationDemonstrated success in managing significant digital budgets and delivering strong ROIStrong analytical acumen and familiarity with attribution models and dashboarding tools for performance reportingHands-on experience with advanced marketing technologies for campaign management, automation, and insight generationProven track record of building and leading high-performing teams in dynamic, fast-paced, and rapidly evolving environmentsSeniority levelSeniority levelDirectorEmployment typeEmployment typeFull-timeJob functionJob functionMarketingIndustriesStaffing and RecruitingReferrals increase your chances of interviewing at Discovered MENA by 2xGet notified about new Head of Performance jobs in California, United States.VP of Asset Management (Affordable Housing)San Francisco, CA $240,000.00-$275,000.00 6 days agoVP of Asset Management (Affordable Housing)San Francisco, CA $200,000.00-$300,000.00 2 weeks agoCosta Mesa, CA $110,000.00-$140,000.00 1 month agoSan Mateo, CA $200,000.00-$255,000.00 1 week agoSimi Valley, CA $165,580.00-$234,465.00 2 days agoSouth San Francisco, CA $190,000.00-$250,000.00 2 months agoDirector, Strategic Planning and PerformanceVice President, Global Brand and Digital MarketingPalo Alto, CA $200,400.00-$275,550.00 1 month agoVP, Performance Marketing / Director, Paid Media & GrowthHead of Global Enterprise Growth MarketingSan Mateo, CA $230,000.00-$280,000.00 2 weeks agoDirector of Field Development & Sales GrowthHead of Integrated Media, Sports and Brand, Prime VideoCulver City, CA $168,300.00-$278,200.00 2 weeks agoVice President and Head of Digital Assets Ecosystem Growth-R-233970Media and Entertainment Head, Go-To-Market, Apps, Google PlayMountain View, CA $165,000.00-$245,000.00 2 weeks agoWe’re unlocking community knowledge in a new way. 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