**What's the role?**
The Content-Led Growth Manager is passionate about great journalism, rich storytelling and dedicated to understanding digital audiences.
The Content-Led Growth Manager is an expert in blending the art of journalism with the science of audience data to inform and influence the planning and distribution of subscription journalism within their assigned State and newsroom.
This role works in concert with the Head of Content-Led Growth, the Content-Led Growth team and the assigned State's journalists to provide insights and advice on the journalism that delivers subscription acquisition, subscriber engagement and habit building behavior that, in turn, influences customers to pay and stay. Equally, the manager will inform how premium journalism is packaged and promoted to target new and existing audiences across all digital channels.
**Who you are**
- An experienced journalist with a passion for the future of journalism.
- A lover the art of journalism and the science of data.
- An Editor who knows a good story and how to present it_turning good into great._
- A great communicator who can make the complex sound simple.
- Someone who loves working within a team but loves 'freedom in a framework'.
- A big picture thinker but an expert at delivering on the details.
- Someone who loves a challenge.
**What's in it for you?**
- Attractive remuneration package.
- An opportunity to innovate, challenge the norm and pioneer the way forward.
- A truly collaborative environment.
- Variety of work where no two days are the same.
- Work with some of Australia's most recognised and prestigious brands.
- Make a difference as part of Australia's most influential media organisation.
**Who are we?**
We are Australia's number one and most influential media organisation with more than 150 prestige brands across news, sport and lifestyle. Each month more than 17 million Australians choose to consume news and information from our digital and print products - more than any other media group in Australia.
**What's next?**
- Diversity strengthens our national teams and newsroom as we seek to tell stories that represent the communities of Australia. Our people make us unique, and so we are committed to equal employment opportunities regardless of race, religion, sexual orientation, age, disability or gender identity. Applicants of diverse backgrounds are encouraged to apply_