Description and Requirements
Responsibilities:
1. Developing B2B marketing strategies, tactics and plans to elevate Lenovo commercial branding and enhance thought leadership image in the B2B market.
2. Aligned with GTAP team on driving ABM, leveraging marketing automation tools to nurture leads and joint customer events to strengthen Lenovo’s presence in key industry events.
3. Drive the quarterly planning cycle, budget allocation, QBR to align with GTAP team, ANZ GMs and ANZ segment leaders
4. Attend and participate in all MBR and provide marketing input and advice
5. Interlocking with AP segment marketing and function team to provide necessary guidance, tools & assets to support the ANZ marketing execution.
6. Elaborate joint marketing approach with Alliance Partners Microsoft, Intel) at ANZ level.
7. Plan and execute key events for customers in Enterprise and Education sector customers
8. Drive demand for Services & Solutions across Enterprise and Education segments
9. Lead all strategic projects roll out in ANZ including Think WW campaign
10. Align with other functions (Customer Services, Supply Chain, Sales, etc.) to make marketing initiatives work and effective
Experience:
11. 12+ years of experience in IT industry
12. In-depth knowledge and experience in latest marketing trends (at least 5 years)
13. 8+ years in digital and online marketing
14. MS/Intel marketing development fund experience
15. Work experience in PC/IT industry
16. Work experience in international companies
17. Existing Marketing Leader experienced in Commercial Marketing (B2B).
18. Ideally Personal experience in New digital/social marketing and traditional ATL/BTL. Ideally works in leading IT companies
Requirements:
19. Self-Starter/Entrepreneurial
20. Basic knowledge and genuine interest on PC+ products
21. Business level English skills
22. MS Excel and PowerPoint
23. High-level logical thinking, critical thinking
24. Practical, flexible and result oriented mindset (no silo, no bureaucracy)
25. Personal network with Marketing experts in IT industry
Additional Locations : * Australia - New South Wales - Sydney * Australia - New South Wales - SYDNEY * Australia * Australia - New South Wales * Australia - New South Wales - Sydney, * Australia - New South Wales - SYDNEY