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Are you a Search Engine Marketing Specialist skilled in SEM, SEO, CRMs, and weaving together data-driven insights? We're looking for someone who gets excited about creating smart, integrated digital campaigns that deliver outstanding ROI for clients.
At Trilogy, you'll play a key part in our digital team, contributing to key client accounts while collaborating broadly with our specialists to elevate overall client success. If you're passionate about turning strategy into real-world results, pioneering new ideas in search and data, and applying your skills across a diverse range of brands, we'd love to hear from you.
As the Search Engine Marketing Specialist, you will be instrumental in strategically leading, developing, and integrating Search Engine Marketing (SEM), Search Engine Optimisation (SEO), User Experience (UX) insights, Customer Relationship Management (CRM) strategies, and data integration initiatives.
This pivotal role requires a seasoned expert to design and manage integrated strategies that break down traditional silos, ensuring seamless execution from planning through to reporting for key Trilogy clients.
Primary Responsibilities
- Develop, implement, and meticulously manage comprehensive SEM strategies across key platforms such as Google Ads (Search, Shopping, Display, Video) to achieve client objectives and KPIs.
- Spearhead the development and execution of comprehensive, data-driven SEO strategies (on-page, off-page, technical) to significantly improve organic search rankings, drive qualified traffic, and increase conversions.
- Analyse user behaviour on client websites using analytics and UX tools (e.g., Hotjar, Clarity, Google Analytics) to provide actionable UX recommendations, optimising pathways for traffic generated by search campaigns.
- Develop and implement sophisticated CRM strategies (utilising Zoho, Salesforce, Hub Spot) to enhance customer engagement, optimise lead nurturing, and improve customer retention, including strategic data segmentation and automated workflow creation.
- Oversee the strategic integration of data from diverse sources (advertising platforms, web analytics, CRM databases, client databases) to create a cohesive data ecosystem for comprehensive analysis and insightful reporting.
- Serve as the primary point of contact and a key strategic digital advisor for assigned key clients, building strong, trusted relationships and developing tailored integrated digital strategies.
- Champion best practices across digital disciplines, foster innovation in digital marketing approaches, and systematically enhance the agency’s capabilities in advanced search methodologies and complex data integration.
- Conduct in-depth keyword research, thorough competitor analysis, content gap analysis, and precise audience targeting to optimise campaign performance and identify strategic opportunities.
- Manage and implement marketing and analytics tags effectively using Google Tag Manager (GTM).
- Collaborate closely with cross‑functional teams, including technical specialists, creative professionals, and account management, to ensure cohesive strategies and flawless execution.
Qualifications/Experience
- A minimum of 3‑4 years of hands‑on experience in a dynamic digital marketing role, with a demonstrable solid focus on SEM, SEO, and data analysis.
- Proven experience in developing, implementing, and managing integrated digital marketing strategies that successfully incorporate SEM, SEO, UX considerations, and CRM functionalities.
- Essential: Demonstrable agency experience, with a track record of managing multiple clients and complex projects simultaneously in a fast‑paced, deadline‑driven environment.
- A proven history of successfully managing client relationships, taking ownership of digital performance, and consistently achieving key business objectives for clients.
- Practical, hands‑on experience with Google Ads (Search, Shopping, Display, Video)
- Hands‑on experience with specified CRM platforms (Zoho, Salesforce, Hub Spot), including capabilities in customer segmentation and workflow automation.
- Strong proficiency in Google Analytics (GA4) for comprehensive tracking, analysis, and reporting, and proficient in using Google Tag Manager (GTM).
- Experience with data integration projects, including connecting different marketing platforms and data sources.
- Mandatory: Current Google Search Certifications (e.g., Google Ads Search Certification). Additional certifications in Google Analytics (GA4), Google Tag Manager, Hub Spot, Salesforce, or Zoho are highly advantageous.
- Competency with common Content Management Systems (e.g., Word Press) for minor website updates; basic HTML/CSS understanding is advantageous.
- Exceptional strategic thinking, analytical, problem‑solving, communication, and presentation skills.
- A "T‑shaped" skillset: deep expertise in at least two core areas (e.g., SEM and Data Integration, or SEO and CRM), complemented by a solid, functional understanding of the others.
- Full working rights within Australia.
About Trilogy
Trilogy Advertising & Marketing is an award‑winning full‑service agency providing end‑to‑end brand and marketing communication solutions for a range of valued clients in diverse industry categories. Focused on results, we create effective solutions to connect people with people, and build better brands.
Now 22 years strong, we are a team of strategic, creative, digital, and production specialists all under one roof. We work hard – but have lots of fun while doing it. We're a close‑knit team that values collaboration and everyone's contributions.
Enjoy a welcoming office environment, proximity to the best local coffee haunts, cuddles with our regular office pups, fresh fruit delivered weekly, killer cheese boards, and access to industry‑certified training opportunities and meaningful opportunities for ongoing professional development.
Trilogy is an equal opportunity employer.
Seniority level
- Mid‑Senior level
Employment type
- Full‑time
Job function
- Marketing and Sales
- Advertising Services
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