Job Title: Paid Social Manager
We are The Experience Network, a leader in the experiences industry, connecting people with a diverse range of experiences worldwide. As we expand our footprint through partnership and products, we are building a state-of-the-art platform to empower our experience partners through technology.
This platform powers iconic marketplaces like RedBalloon, Adrenaline, Experience Oz, and Everything NZ, providing a comprehensive suite of software products and services designed to help experience operators grow their businesses. Our mission is to encourage people to choose 'stories over stuff' and we are on track to deliver an experience every second by 2030.
About the Role
We are looking for a Paid Social Manager to lead and drive the social media marketing efforts across multiple platforms, including Meta (Facebook and Instagram), TikTok, Pinterest, and YouTube. In this role, you will be responsible for planning, executing, and optimising paid social campaigns aimed at driving brand awareness, customer engagement, and conversions for RedBalloon.com.au and Adrenaline.com.au.
Key Responsibilities
* Develop and implement comprehensive social media marketing strategies that drive awareness, consideration, and conversion across platforms, with a primary focus on Meta (Facebook & Instagram).
* Lead the execution of full-funnel campaigns, ensuring messaging and targeting aligns with each stage of the customer journey.
* Oversee the execution of social media campaigns on platforms like Meta, TikTok, Pinterest, and YouTube.
* Ensure campaigns are optimised for performance & efficiency. KPIs include (but are not limited to) CAC, CPO, ROAS and ROI.
Campaign Optimisation
* Regularly analyse and optimise paid social campaigns based on key performance indicators (KPIs) such as impressions, reach, engagement, CTR, and ROAS.
* Drive continuous performance improvements through A/B testing, creative optimisations, audience segmentation, and budget allocation adjustments.
Audience Segmentation and Targeting
* Consider 1PD and audience segmentation to balance new customer acquisition with delivering the best offers to our subscribers first, ensuring cost-efficiency in targeting strategies.
* Understand and utilise segment CDP to refine and mature Paid Social Marketing strategies, enhancing targeting precision and driving more effective, personalised campaigns working in partnership with DX and Data teams.
Creative & Content Collaboration
* Collaborate with the Brand Social team to create and curate engaging content for social media platforms.
* Share creative performance statistics with Brand & Creative teams to produce high-impact assets that resonate with target audiences and drive engagement across the full marketing funnel.
Data-Driven Insights & Reporting
* Regularly monitor and report on social media performance metrics, providing insights and recommendations to key stakeholders.
* Use analytics tools such as Tableau, Google Analytics, Facebook Insights, and other data visualisation tools to inform campaign strategy and decision-making.
* Track and analyse Paid Social performance metrics, including revenue generation, customer acquisition, and engagement, to ensure monthly targets are being met.
* Ensure Paid Social activities align with forecasted results and adjust strategies as necessary to meet or exceed commercial goals.
* Ensure proper, functional, and accurate tracking and tagging of all Paid Social campaigns. Collaborate with the Data & Analytics team to verify that all Social Media tracking is precise and aligned with performance metrics, ensuring reliable data for optimisation and reporting.
Collaboration & Communication
* Partner with cross-functional teams (e.g., Brand, Product, Creative) to ensure alignment across all marketing initiatives and to execute integrated campaigns that deliver business outcomes.
* Stay informed about industry trends, best practices, and platform updates, adapting strategies to maintain competitive edge.
Budget & Spend Management
* Manage and optimise paid social budgets across platforms, ensuring efficient allocation of spend across campaigns to achieve commercial KPIs.
* Work with the Performance team to align budget strategies with broader business objectives and ensure cost-effective campaign execution.
What We Offer
We believe diverse perspectives drive innovation and success. We are an equal opportunity employer, committed to fostering an inclusive and supportive workplace where everyone—regardless of background, identity, or ability—has the opportunity to thrive.
We offer a dynamic work environment, opportunities for growth and development, and a chance to make a meaningful impact. If you're ready to lead with purpose, make a tangible difference, and help shape the future of BRG, we'd love to hear from you.