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Social media and digital campaign officer

Perth
Public Transport Authority
Posted: 4 February
Offer description

About the role

Step into a role where your digital and social media expertise shapes how millions of Western Australians connect with their public transport network. As the Social Media and Digital Campaigns Officer for the Public Transport Authority (PTA), you'll be the strategic force behind the online presence of Transperth, Transwa and PTA brands — elevating customer experience through compelling content, strategic social media storytelling and high-impact digital campaigns. You'll take the lead in driving our social media strategy forward: creating engaging content, analysing performance insights and responding to the fast-paced world of public transport communications. Every day brings new opportunities to innovate, influence and bring our brand stories to life across multiple channels.

We're searching for a digitally driven communicator who knows how to make an impact. You'll have a solid background in marketing or communications, paired with considerable experience executing social media and digital campaigns that deliver results. You're an exceptional writer and content creator who understands audiences, thrives on data-driven decision-making and builds strong, collaborative relationships with stakeholders. Highly organised and confident working autonomously, you'll bring deep knowledge of CMS systems, social media management tools, SEM/SEO, digital advertising and analytics. If you're passionate about crafting meaningful digital experiences and want to contribute to services that keep our community moving, this is your chance to make your mark.

About You

To excel in this role, you should possess:

* A tertiary qualification in marketing, communications or other relevant experience
* Substantial experience in creating digital content for a range of purposes and audiences
* Considerable experience in developing and implementing marketing and communication strategies/campaigns, including the development of social media campaigns
* Extensive knowledge and experience managing multiple social media platforms using scheduling and campaign tools.

About Us

The Public Transport Authority (PTA) is a leader in its field, driven by a simple and powerful purpose: getting everyone there. Through constant care, education and forward thinking, we provide a world-class network and workplace that will get everyone there.

Under the PTA, Western Australia's public transport system is the best in Australia and among the most efficient, clean and safe networks globally. With over 150 million boardings across all services during FY24/25, our buses, ferries and trains move the people of WA where they need to go.

Moving millions of people requires the skill and commitment of a talented workforce, one that is fostered by a culture of inclusivity and benefits from its diversity. This is ultimately what ensures the PTA delivers on our purpose while upholding our values every step of the way.

Our Values

The PTA's Values define what is important to us. Knowing our values helps you understand how we do business and what is expected of you as an employee of the PTA.

Upholding these values and applying them to your work requires a genuine and committed understanding.

* Safety
* We are committed to safety and protecting your future.
* Respect
* We value and respect our customers, suppliers and each other.
* Recognition
* We recognise each other for achievement, initiative and innovation.
* Integrity
* We are honest and ethical.
* Sustainability
* We consider the long-term economic, social and environmental impact of everything we do.

ou can expect.

* Collaborative Environment:
You'll join a diverse, talented team that values innovation and continuous improvement.
* Health and Wellbeing programs
including access to a free 24/7 onsite gym.
* Subsidised corporate apparel and glasses.
* Opportunity to join our Social Club offering savings and benefits all year round.
* Make a Meaningful Impact
– driving results that connect communities and shape the future of public transport.

There is currently
one fixed term opportunity available to 22 January 2027
with the possibility of renewal and/or permanency. Applicants assessed as suitable through this process may be used to fill similar vacancies on a fixed term or permanent basis that may arise within the next 12 months

**To be eligible to work at the PTA you must be either an Australian Citizen or Australian Permanent Resident or hold a valid work visa until 11/07/2027.

The PTA is an equal opportunity employer and encourages people with disability, Aboriginal and Torres Strait Islander people and persons from culturally diverse backgrounds to apply.

Further Information

Please contact
Rachael Micallef-Jones, Strategic Communications Manager on
for specific information about the role.

For more information about the PTA, please visit

For technical difficulties, please contact the RAMS helpdesk at or email

How to Apply

Applicants must apply online, using the 'Apply' button, this will take you to the WA Jobs board, where you will need to follow the instructions listed on the advert. If not directed straight to the position, please key Position Number
36424
in the web search box.

Please note the closing date and time, as no emailed, late or pro forma applications will be accepted.

Closing Date: 5pm (WST) on Monday, 16 February 2026

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