Transform the customer environment and drive business success as a Trade Marketing Specialist at a global food and beverage company.
About Us
We are a leading international player in the food retail industry with a passion for delivering exceptional customer experiences and supporting our partners to achieve greater profitability.
The Opportunity
As a Trade Marketing Specialist, you will develop and execute strategic marketing initiatives to enhance brand visibility and improve customer experience across all channels. Collaborate closely with various teams and stakeholders to drive success in the trade arena.
- Develop comprehensive marketing strategies aligned with overall business objectives.
- Create and execute a 12-month marketing calendar and develop all necessary marketing materials.
- Plan and execute marketing campaigns across various channels, including point-of-sale materials, promotions, trade shows, EDMs, and digital platforms.
- Monitor campaign performance, analyze results, and adjust strategies as needed to maximize ROI.
- Oversee the development, distribution, and maintenance of all point-of-purchase (POP) materials.
Essential Criteria:
- Tertiary Qualifications in Business/Marketing discipline.
- 2+ years' work experience in consumer-focused marketing area: Food Retail, FMCG, or Franchising.
- Strong understanding of food retailing, market trends, and consumer behavior.
Searchable Title: Consumer Marketing Manager