CGL – Retail Services is the retail marketing division of the Clemenger Group. With our two market-leading brands, Creative Activation and Clemenger Field Marketing, we offer unparalleled Sales growth for our clients via merchandising, sales teams, brand promoters, store trainers, mystery shopping and auditing.
Job Description
We're excited to be on the hunt for a Social Media & Influencer Coordinator to join our team on behalf of our client, Sony. Reporting to the Social Media, Community & Content Specialist, you will support Sony ANZ's influencer programs and social media strategy. You'll have a focus on influencer relations, and be a supporting role content creation, community management, and campaign execution, across Digital Imaging, Audio & Home Entertainment.
This is a great role for someone who loves both the creative and operational sides of social media and can help drive brand awareness, engagement, and consideration through creator partnerships.
The role is based in our North Sydney head office with flexible hybrid working (3 days office / 2 days work from home).
Key Responsibilities
Influencer & Creator Partnerships
Support end-to-end influencer campaigns - briefs, agreements, logistics, product send-outs, content approvals.
Build relationships with creators, talent reps and agencies across tech, lifestyle, gaming, audio, imaging and entertainment.
Identify and recommend creators who genuinely fit Sony's brand and audiences.
Maintain trackers for campaign deliverables, deadlines, invoices and seeding logistics.
Assist with influencer gifting, product seeding, and send-outs.
Contribute to post-campaign reporting — including performance metrics, learnings and future opportunities.
Social Media Strategy & Content
Support development and implementation of content calendars across platforms (Instagram, TikTok, YouTube, Facebook, etc.).
Write, edit, schedule, and publish engaging social media content.
Work closely with internal teams (product, retail, brand) + external agencies to ensure our content aligns with launches, promos and campaigns.
Stay on top of global and local trends, platform updates, and social culture and create content aligning to these in a timely manner.
Monitor and manage community conversations - respond to comments, messages, and engage with users in line with brand voice.
Oversee social media reporting, using analytics tools (e.g., Meta Business Suite, YouTube Analytics) to measure performance and derive insights for optimisation.
Collaboration & Operations
Work cross-functionally with Brand, PR, Retail, and Product teams to ensure campaigns run smoothly.
Coordinate with external partners (production houses, photographers, videographers) to deliver campaign assets.
Assist with budget tracking, POs and invoicing across influencer activity.
Jump in on ad-hoc projects like product launches, events, gifting programs and monthly reporting.
Essential Skills & Experience
2 years of experience in social media, and / or influencer marketing
Strong knowledge of social media platforms (Instagram, TikTok, YouTube, Facebook) and what performs on each.
Experience managing influencer partnerships (briefing, negotiation, logistics, reporting).
Excellent writing and communication - you can shift tone, write tight copy, and craft clear briefs.
Highly organised with strong project management skills and attention to detail.
Proficient with social media analytics tools and reporting.
Basic understanding of budgets, POs and invoicing processes.
A trend-loving mindset - you're plugged into culture, creators, and the digital landscape.
About You
Creative thinker: comes up with fresh ideas, not afraid to pitch bold social content.
Collaborative: works well across different teams and stakeholders.
Proactive & self-driven: able to own campaigns from planning to execution.
Analytical: uses data to inform decisions and improve campaign performance.
Flexible & adaptable: comfortable managing multiple projects, shifting priorities, and tight deadlines.
If you're looking for your next career move and are genuinely excited about this opportunity at Sony, please send us your resume and covering letter today