Overview
ECOMMERCE & CRM MANAGER | FASHION | SYDNEY | UP TO $140K + SUPER + BONUS
Location: Sydney
Salary: up to $140k + super depending on experience
Perks: clothing discounts, small and collaborative team, dog-friendly office, exposure to multiple departments.
This is an chance to take ownership of the e-commerce and CRM function, drive online sales, optimise the customer journey, and implement targeted digital marketing initiatives. You will manage the e-commerce site, lead CRM and lifecycle marketing, execute campaigns, and contribute to community engagement while coordinating seasonal promotions, product rollouts, and content updates.
Responsibilities
- Develop and execute the annual e-commerce calendar across seasonal campaigns, markdowns, and sales events
- Coordinate brand strategy meetings and create weekly and daily plans for product drops, emails, and marketing
- Oversee daily e-commerce operations, ensure timely product uploads, and manage promotional offers aligned to the marketing calendar
- Produce daily sales and performance reports with clear insights and next actions
- Partner across creative, merchandising, and tech for smooth execution
CRM and Lifecycle Marketing
- Own CRM strategy across acquisition, conversion, retention, and reactivation with clear KPIs for revenue share, LTV, repeat rate, and churn
- Build and optimise automated flows in Klaviyo or similar, including welcome, browse abandonment, cart abandonment, checkout abandonment, post-purchase, cross-sell, replenishment, win-back, VIP, birthday, and back-in-stock
- Lead campaign planning and segmentation with advanced audience logic, RFM cohorts, predictive analytics, and propensity scoring
- Drive personalisation at scale using dynamic content, product recommendations, and conditional logic across email and SMS
- Implement preference centres and zero-party data capture across pop-ups, quizzes, and onsite forms to improve consented data quality
- Safeguard deliverability through list hygiene, sunsetting rules, inbox placement monitoring, and warm-up plans
- Manage SMS and push programs where applicable, including compliance and frequency governance
- Set test-and-learn roadmaps for CRM, including subject lines, send time, cadence, creative, offers, and segmentation experiments
- Build customer dashboards covering cohort performance, LTV, time to second order, average order frequency, and retention curves
- Maintain data quality across CRM, Shopify, GA4, and paid platforms with consistent UTM standards and audience syncing
- Ensure compliance with the Australian Spam Act 2003, Privacy Act 1988, and GDPR where applicable
Data, Tracking, and CRO
- Maintain accurate tracking via GA4 and GTM, including enhanced e-commerce events and server-side tagging where appropriate
- Develop landing pages and onsite experiments to improve CVR and AOV, using A/B testing tools and clear hypotheses
- Translate insights into briefs for creative, merchandising, and product teams
Paid Media, Growth, and Acquisition
- Own strategy and execution across Meta Ads Manager and Google Ads, covering prospecting, retargeting, Shopping and PMAX, Search, and YouTube
- Plan and pace monthly budgets to scale revenue while meeting ROAS, CAC, CPA, and blended MER targets
- Build a structured testing roadmap across audiences, bidding, placements, and creative with defined success metrics
- Lead creative briefing for paid, working with design on assets
- Manage product feeds and catalogs for Google Merchant Center and Meta with strong data accuracy and policy compliance
- Maintain accurate tracking via Meta Pixel and Conversions API with consistent UTM hygiene
- Improve conversion rates through landing page and funnel optimisation with A/B testing and onsite CRO tools
- Build weekly dashboards and wrap-ups that translate performance into actions
- Identify incremental opportunities
Requirements
- 5+ years in e-commerce or digital marketing with significant CRM ownership
- Deep experience with CRM platforms such as Klaviyo including advanced segmentation, flow automation, templates, and reporting
- Proven track record improving retention metrics such as repeat rate, LTV, purchase frequency, and churn reduction
- Hands-on paid media experience across Meta and Google including PMAX, Shopping, Search, remarketing, and audience building
- Strong analytical capability with GA4, data layers, and attribution concepts
- Familiarity with tracking, pixels, Conversions API, GTM, and UTM standards
- Proficiency with Shopify and common apps for forms, loyalty, referrals, and reviews
- Excellent organisational skills and the ability to manage multiple deadlines
- Clear written and verbal communication
- Design literacy in Canva is a plus
- Knowledge of social media marketing and community engagement is a plus
How to Apply
Apply via the link or email your CV to
Only suitable candidates will be contacted in relation to their application.
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