Job Title: Marketing Manager, Healthcare SaaS – ANZ (Provation)
Location: Remote (preferred), Sydney or Melbourne, Australia.
Reports To: Country Commercial Manager, Australia & New Zealand.
Job Summary: We are seeking a results‐driven Demand Generation Manager to develop and execute localized, multi‐channel marketing programs to establish Provation as the superior SaaS solution in the Australian and New Zealand healthcare markets. This role is pivotal in driving top‐of‐funnel growth, competitive displacement, and pipeline creation.
Responsibilities
* Localized Brand Positioning & Reputation Building
o Create messaging frameworks that differentiate Provation from incumbent competitors and align with local procurement norms and regulatory requirements.
o Tailor communications, success stories, and advocacy programs to reflect regional clinical workflows and policy influences.
* Market Awareness & Engagement
o Launch integrated awareness campaigns, thought leadership initiatives, and industry partnerships to increase visibility among healthcare executives, clinicians, and IT leaders.
o Drive participation in regional conferences, webinars, and events to elevate Provation's profile as an innovation leader.
* Lead Generation & Pipeline Creation
o Own end‐to‐end execution of localized demand generation campaigns across digital, email, paid media, and field channels to drive pipeline creation.
o Build and activate go‐to‐market programs targeting competitor accounts.
o Develop and launch account‐based marketing tactics for high‐value targets.
* Performance Analysis & Reporting
o Provide regular reporting on pipeline contribution, conversion metrics, and campaign ROI.
o Translate data into actionable insights to continuously improve campaign effectiveness.
Qualifications & Experience
* Bachelor's degree in a relevant field.
* 5–8 years of relevant work experience in demand generation or B2B marketing, preferably in healthcare and/or SaaS.
* Proven success in executing multi‐channel campaigns that drive pipeline and revenue.
* Strategic thinker who solves complex problems independently.
* Experience marketing to healthcare stakeholders strongly preferred.
* Hands‐on experience with AI‐powered marketing technology (e.g., Microsoft Copilot, ChatGPT, Zapier, Canva).
* Proficiency with marketing automation platforms (HubSpot, Marketo), CRM systems (Salesforce), and digital platforms (Google Analytics, WordPress, Adobe Creative Cloud).
* Highly self‐motivated, resourceful, and comfortable working with minimal direction.
* Strong analytical skills and ability to translate data into actionable insights.
* Excellent project management and communication skills.
Success in the Role
* Compelling Regional Brand Positioning that differentiates Provation and aligns with ANZ healthcare priorities.
* High‐Impact Multi‐Channel Campaigns generating qualified leads and measurable pipeline growth.
* Targeted Account‐Based Marketing Programs focused on high‐value accounts and competitive displacement.
* Elevated Market Awareness through thought leadership, content, partnerships, and strategic event participation.
* Data‐Driven Insights and Reporting that demonstrate campaign ROI and inform continuous optimization.
* Strong Sales Alignment & Partnership ensuring marketing initiatives convert to tangible business outcomes.
* Operational Excellence in campaign execution, leveraging automation and AI tools for efficiency and scalability.
Equal Opportunity Statement
We Are an Equal Opportunity Employer. Fortive Corporation and all Fortive Companies are proud to be equal opportunity employers. We value and encourage diversity and solicit applications from all qualified applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity or expression, or other protected characteristics. Fortive and all Fortive Companies also commit to providing reasonable accommodations for applicants with disabilities. Individuals who need a reasonable accommodation because of a disability for any part of the application process, please contact us at ...
Job ID: J-18808-Ljbffr
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