Our client is a leading premium spirits brand in Australia with an internationally awarded portfolio. You will report directly to the Founder and take responsibility for driving brand growth and managing key relationships across trade, distributors, export market and other commercial partners.
The National Sales & Export Manager is responsible for driving commercial performance across domestic and export channels, with a strong focus on distributor management, execution of brand plans, and unlocking new revenue opportunities.
This is a highly commercial, hands‐on role requiring strong accountability, direct communication, and the ability to turn strategy into execution through others. The role requires someone confident enough to challenge priorities, shape direction, and influence commercial outcomes.
Key Responsibilities
* Manage domestic distributor relationships in Australia, ensuring execution of agreed brand plans and performance outcomes
* Own commercial planning, including bottom‐up sales builds and performance tracking
* Own deployment and management of distributor A&P budgets against agreed trade programs
* Work closely with national retailers, wholesalers, and on‐premise customers to identify and convert growth opportunities and increase ranging
* Exceed business objectives and financial targets through effective planning, clear goal setting, and strategic commercial relationships
* Conduct regular commercial reviews with the Founder, tracking depletions, distribution, rate of sale, and execution against KPIs
* Support export market development through research, distributor due diligence, and market entry coordination
* Deliver export performance reporting into monthly business reviews, tracking depletion trends and risks
* Strengthen governance of co‐op and promotional spend to improve ROI discipline
Ideal Candidate
* Extensive commercial experience in alcohol (premium spirits strongly preferred), with a proven track record of delivering sustainable sales growth aligned to brand and business objectives
* Strong experience within third‐party distribution models, including understanding distributor sales teams, field sales drivers, and building brand presence without a direct route to market
* Commercially strong, with experience in annual business reviews, trading term negotiations, pricing strategy, and broader commercial planning
* Highly analytical and commercially sharp, with strong ability to interpret performance data and translate it into action
* Genuine passion for premium spirits, particularly whisky, craft production, and premium on‐premise culture
* Strong preference for candidates with established on‐premise relationships
* Export and B2B experience is advantageous but not essential, with scope for development in a founder‐led environment
This role requires an experienced sales leader who is a strong communicator with a pragmatic, hands‐on approach and an ability to influence key stakeholders. Commercially astute, you are agile, collaborative, thrive in fast‐paced environments and are energised by achieving strong sales outcomes.
If this sounds like you, please apply now!
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