Are you ready for your next career move in one of the most iconic and beautiful regions in the world?
The HMC Group is seeking to appoint a Brand and Marketing Executive based in our Kununurra office. This role will be responsible for executing high profile marketing campaigns and working collaboratively with Tourism Western Australia and the states leading tourism organisations. This role will take you to new heights (literally), by soaring over the Bungle Bungles with HeliSpirit, exploring the Mitchell River National Park with Aviair, or spending nights under a million stars at the Bungle Bungle Savannah Lodge.
The East Kimberley is the final frontier of Australia, and this role will take you to some of the most stunning places in the region, using your creative skills to showcase the best tourism experiences on offer.
With no two days the same, the Brand and Marketing Executive is responsible for overseeing and executing the brand and marketing activities for all businesses across the group, as determined by the Head of Sales and Marketing and Senior Marketing Manager. The role requires you to put your creative marketing to the test, telling the story of our unique and award-winning tourism experiences and wider region.
Reporting to the Senior Sales and Marketing Manager, the Brand and Marketing Executive works collaboratively with the Digital and PR Executive and engages with broad range of staff within the group and key external stakeholders across the tourism industry.
About the role
* Oversee the design and production of marketing and display collateral, including copy, design, and visuals, across all digital channels and customer touchpoints/collateral.
* Manage co-operative content campaigns, photoshoots and video production, visual asset acquisition and other consumer-related activities to promote the businesses across the group.
* Responsible for all graphic design elements with external graphic designer or create collateral in-house.
* Deliver integrated (traditional/digital) and targeted tactical marketing campaigns and activities to promote HMC's unique selling points to increase awareness and bookings.
* Manage all company Brand Guidelines and ensure businesses are adhering to these guidelines.
* Maintain image and video libraries, ensuring content is current and within branding guidelines for each business
* Assist with the preparation of presentations for Group Management/Executive team and the Sales & Marketing team.
* Coordination of collateral, signage and displays ensuring all material on display locally is current and adheres to brand standards.
* Monitor competitor activity marketing campaigns. Report on any findings and work proactively to ensure our product maintains a high profile and has prime representation.
About you:
* A minimum of three years' experience in a marketing, communications, brand role or a related field of study.
* Demonstrated marketing experience, including a successful track record in developing and implementing integrated creative marketing strategies to meet KPIs.
* Demonstrated experience in contributing to the development of brand and marketing strategies that encompass the full marketing mix.
* Demonstrated success in developing, writing and executing briefs and requirements documents to meet business objectives and contribute within a wider marketing framework.
* Graphic design and photography skills with proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign).
* A proactive, self-starting attitude with excellent organisational skills.
* A passion for creativity, strong aesthetic and an exceptional eye for detail.
* Demonstrated experience in managing external agencies in line with marketing strategy.
Our Brand & Marketing Executive will need to love the region as much as we all do, as the role will you see you become one of the biggest advocates for not only our group of brands, but the Kimberley tourism industry as a whole.
What we offer you
* An attractive salary
* Personal development opportunities to grow in a diverse, inclusive company
* A great team environment
* Salary Sacrifice / salary packaging benefits
About the HMC Group
Nexus Airlines –Western Australia's newest regional airline, servicing Western Australia and beyond.
Aviair - One of Australia's largest and leading fixed wing general aviation operators with charter, scheduled services and scenic flights operating throughout the Kimberley and Pilbara regions for corporate, mining, government and tourism clients.
HeliSpirit – HeliSpirit offers tourism helicopter services from eleven spectacular locations in the Kimberley, Pilbara, and Goldfields regions, as well as a range of corporate and charter helicopter services in the north west of WA.
Australian Helicopter Academy - Providing commercial helicopter pilot training.
Bungle Bungle Savannah Lodge & Guided Tours - Eco-accommodation in the heart of Purnululu National Park & Guided walking tours with a focus on indigenous training and employment whilst also providing authentic indigenous tourism experiences.
Freshwater East Kimberley Apartments -Kununurra's leading accommodation offering with sixty resort style apartments.
The PumpHouse Restaurant – an iconic Kununurra dining establishment on the banks of the Ord River offering a quality dining option to locals and visitors alike.
Kimberley Experiences –providing specialist and personalised Kimberley travel itineraries by highly experienced travel designers.
To apply, please submit a cover letter and resume outlining your relevant qualifications and experience.
Only shortlisted applicants will be contacted. No agency applications will be considered at this time.