Full-time | M & G Hotel Group | Adelaide SA
We are seeking an experienced Marketing Specialist to support the growth of our hotel group through strategic marketing, content creation, and digital campaign management. This role suits someone proactive, creative and strong with data, who can work across multiple platforms and deliver consistent results.
Responsibilities
Planning, developing and organising advertising policies and marketing campaigns to support business and sales objectives
Advising management on advertising strategies to build brand awareness and effectively promote services
Coordinating the production of advertising campaigns including artwork, copywriting, media scripting, digital content and media placement
Researching customer behaviour, market trends and demand for new or existing services
Supporting business growth by preparing and executing marketing programs and promotional activities
Undertaking or commissioning market research to identify new opportunities
Providing advice across marketing elements such as product mix, pricing, promotions and distribution channels
Creating, scheduling and publishing content across social media, websites and digital channels
Using statistical methods to analyse pricing strategies and their impact on business performance
Monitoring marketing campaigns and providing regular reports and insights
Analysing data from digital marketing platforms to guide improvement
Recommending updates to digital content to improve SEO and search performance
Managing the organisation's overall marketing objectives and strategic direction
About you
Strong communication and organisational skills
Experience in marketing, advertising or digital content creation
Ability to work independently and manage deadlines
Knowledge of social media, digital platforms and analytics tools
How to apply
Please submit your CV and a brief cover letter outlining your experience.
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