Activation Specialist (Programmatic & Social Advertising)
Join to apply for the Activation Specialist (Programmatic & Social Advertising) role at LION Digital
Activation Specialist (Programmatic & Social Advertising)
4 days ago Be among the first 25 applicants
Join to apply for the Activation Specialist (Programmatic & Social Advertising) role at LION Digital
Get AI-powered advice on this job and more exclusive features.
Job Description
The Activation Specialist (Programmatic & Social Advertising) is an important addition to the Paid Media team, focusing on the tactical development and execution of Search advertising for LION clients.
* Experience working with programmatic and social platforms with good foundational skills and knowledge of how to drive results for brands.
* Social media advertising across a broad range of platforms
* Programmatic knowledge from a buy and sell side with ad tech awareness and hands on experience
Job Description
The Activation Specialist (Programmatic & Social Advertising) is an important addition to the Paid Media team, focusing on the tactical development and execution of Search advertising for LION clients.
* Experience working with programmatic and social platforms with good foundational skills and knowledge of how to drive results for brands.
* Social media advertising across a broad range of platforms
* Programmatic knowledge from a buy and sell side with ad tech awareness and hands on experience
The ideal candidate will leverage their skills and experience to enhance campaign performance, ensuring optimal ROI through continuous improvements and innovation in the channel.
Job Responsibilities
* Execute and refine performance marketing campaigns, focusing on targeted platforms including the Google Marketing Platform (DV360, GTM), Meta, TikTok, Amazon Advertising, Google Ads, and The Trade Desk.
* Manage detailed aspects of campaign setup, optimisation, and analysis, ensuring campaigns meet targeted KPIs and performance benchmarks.
* Use advanced analytics to track campaign performance, interpret data, and make data-driven decisions for campaign adjustments.
* Stay ahead of industry trends and updates in performance marketing tools and platforms, applying new techniques and technologies to enhance campaign effectiveness.
Requirements
* Minimum of 3 years experience in performance marketing, managing budgets $3k - $20k+ per month (ideally experience in ecommerce, SaaS or Marketplaces).
* Knowledge of the Google Marketing Platform, including Search Ads 360 (SA360), Display & Video 360 (DV360), and Google Tag Manager (GTM) is desirable.
* Working knowledge in programmatic and social platforms, such as Meta (Facebook and Instagram), TikTok, Amazon Advertising, Google Ads, and The Trade Desk, demonstrating the ability to effectively manage and optimize campaigns across these channels.
* Analytical skills, with familiarity in using tools like Google Analytics and SEMrush for data analysis and reporting.
* Solid communication and interpersonal skills for effective cross-team collaboration.
* A creative and results-oriented mindset, with a track record of tackling marketing challenges successfully.
Seniority level
* Seniority level
Mid-Senior level
Employment type
* Employment type
Full-time
Job function
* Job function
Other
* Industries
Marketing Services
Referrals increase your chances of interviewing at LION Digital by 2x
Get notified about new Specialist jobs in Brisbane, Queensland, Australia.
Brisbane, Queensland, Australia 1 week ago
Brisbane, Queensland, Australia 1 week ago
Brisbane, Queensland, Australia 1 week ago
Brisbane, Queensland, Australia 1 week ago
Springwood, Queensland, Australia 4 days ago
East Brisbane, Queensland, Australia 1 week ago
Brisbane, Queensland, Australia 1 week ago
Brisbane City, Queensland, Australia 6 days ago
Brisbane, Queensland, Australia 4 days ago
South Brisbane, Queensland, Australia 1 week ago
Brisbane, Queensland, Australia 2 weeks ago
Brisbane, Queensland, Australia 3 weeks ago
Brisbane, Queensland, Australia 6 days ago
Brisbane, Queensland, Australia 1 week ago
Youth Support Coordinator - Pine Rivers State High School
Brisbane, Queensland, Australia 1 week ago
Brisbane, Queensland, Australia 3 weeks ago
Brisbane, Queensland, Australia 1 week ago
Fortitude Valley, Queensland, Australia 1 week ago
Brisbane, Queensland, Australia 4 days ago
Brisbane, Queensland, Australia A$80,000.00-A$86,000.00 3 weeks ago
Brisbane, Queensland, Australia 2 weeks ago
Brisbane, Queensland, Australia 5 days ago
Brisbane, Queensland, Australia 11 hours ago
Brisbane City, Queensland, Australia 5 days ago
Brisbane, Queensland, Australia 1 day ago
Brisbane City, Queensland, Australia 2 weeks ago
Fortitude Valley, Queensland, Australia 1 month ago
Brisbane, Queensland, Australia 1 day ago
Brisbane, Queensland, Australia 18 hours ago
East Brisbane, Queensland, Australia 1 week ago
Brisbane, Queensland, Australia 1 week ago
Brisbane, Queensland, Australia 2 weeks ago
Brisbane, Queensland, Australia 4 weeks ago
Brisbane, Queensland, Australia 1 week ago
Brisbane, Queensland, Australia 6 days ago
Brisbane, Queensland, Australia 2 months ago
We're unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr