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Position Title
Sales Development Representative
Reporting Line
Senior Manager, Business Development APAC
Position Purpose
The Sales Development Representative (SDR) is responsible for making the first impression of ADP to our potential prospects, working toward making that first impression truly amazing.
The SDR will act as a trusted advisor who helps and supports the prospective buyer through commonly held areas of complexity, uncovering pain points and sharing insights to help the prospective buyer overcome them.
Key Responsibilities
Encourage the prospective buyer to attend both in-person events and webinars.
Set up and host a conference call with the lead when the prospect wants to learn more, detailing what the prospective buyer needs further help with.
Establish opportunities to develop to Closed Won.
Generate new business opportunities across key markets for our HCM solutions and maintain our position as a Global HCM provider.
Execute the above objectives through a mixture of researching prospect accounts, providing insight and learning for prospects – conveyed through high level conversations with c-suite contacts, warm lead follow up, social media and marketing collateral.
Ensure that ADP is at the forefront of the market by promoting our services, profiling and researching existing / emerging companies to identify their business objectives and critical business issues.
Profile and desk research the existing database of potential clients (Targets) to ensure all key details – Decision maker names, addresses, current suppliers, etc.
– are identified as well as mapping the structure of each target account.
Utilise specialist research tools to identify Critical Business Issues within targeted accounts as well as keep track of issues and trends within the wider market.
Utilise Social Media platforms to assess and follow topics within the HCM marketplace and to help promote ADP as an HCM Thought Leader and Challenger.
Ensure that ADP is active and seen as a "trusted expert" in arenas where targets are self-teaching.
Build close business relationships with selected accounts to ensure that ADP is at the forefront of the Target's thinking when ready to review or has a critical business need.
Use all the above to produce a regular flow of qualified, sales-ready opportunities – not simply appointments.
Work closely and collaboratively with members of field sales on any local campaigns or 'one off' events – such as Webinars – in terms of both profiling and follow up.
Regular use of Salesforce.com.
In all instances accurately update and maintain Salesforce.com to reflect all activity.
Take part in regular 'one to one' with SDR Team Leader to give/receive feedback, monitor performance / identify training needs.
Take part in Company training sessions and 'team days'.
Ultimately take ownership and responsibility of individual tasks and targets to ensure the overall success of the team.
Experience
Minimum 1-2+ years' experience in telemarketing / SDR.
Strong influencing and negotiation skills.
Proficient in MS Office suite of tools.
Entrepreneurial and prepared to challenge the status quo.
Self-motivated and confident.
Articulate with good business acumen and commercial awareness.
Proven ability to organise effectively, prioritise given workload and meeting deadlines – adherence to standards & detail.
Clear understanding of the importance of processes.
Ability to communicate effectively, both verbally and in writing.
Comfortable holding business discussions with high level executives.
Familiar with the role of social media in today's sales environment.
Can build effective internal relationships with key ADP stakeholders.
Ability to develop effective and supportive relationships with sales colleagues and own team.
Enthusiastic, committed and able to remain calm under pressure and deliver to tight deadlines.
Certifications / Qualifications
Tertiary qualification or equivalent experience within Business / Management / Marketing discipline desirable but not essential.
About ADP
We are a comprehensive global provider of cloud-based human capital management (HCM) solutions that unite HR, payroll, talent, time, tax and benefits administration and a leader in business outsourcing services, analytics, and compliance expertise.
We believe our people make all the difference in cultivating a down-to-earth culture that embraces our core values, welcomes ideas, encourages innovation, and values belonging.
We've received recognition for our work by many esteemed organizations, learn more at ADP Awards and Recognition.
Diversity, Equity, Inclusion & Equal Employment Opportunity
ADP is committed to an inclusive, diverse and equitable workplace, and is further committed to providing equal employment opportunities regardless of any protected characteristic including: race, color, genetic information, creed, national origin, religion, sex, affectional or sexual orientation, gender identity or expression, lawful alien status, ancestry, age, marital status, protected veteran status or disability.
Hiring decisions are based upon ADP's operating needs, and applicant merit including, but not limited to, qualifications, experience, ability, availability, cooperation, and job performance.
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